Which Brand Won Veganuary? Consumers Give Their Verdict
By Leia ReidJan 24
Published November 28th 2018
“Fame is a fickle friend, Harry,” says Gilderoy Lockhart to Harry Potter in The Chamber of Secrets.
Gilderoy Lockhart may have turned out to be a fraud, but his advice is good – especially if you take a look at how much our influencer list has changed since last year.
Magical references aside (since no Harry Potter actors actually appear in our lists), it’s once again time for us to reveal the most influential men and women on Twitter.
Without further ado, let’s get to it.
Brandwatch uses a vast database of names to understand the gender of the person behind an account. Where the algorithm isn’t sure, it doesn’t assign a gender.
For this research we used Brandwatch Audiences to search for people that Brandwatch identifies as male and female and then ranked them using influencer metrics. Note: We also looked at accounts belonging to individuals where Brandwatch hadn’t identified a gender, finding accounts like “Taylor Swift”, since ‘Taylor’ could be categorized as either male or female, to make sure we caught all the influencers we needed.
The accounts were ranked according to a selection of criteria that added together to create their influence score. This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.
So, this research incorporates accounts’ gender categorization and influencer score to rank the most influential men and the most influential women on Twitter.
The follower counts listed below were correct and rounded to nearest million at the time of writing.
Here are the men:
|Name||Twitter Handle||Influencer Score||Follower Count||This year placement||Last year placement|
|Liam Payne||@LiamPayne||97||33 million||1||Not listed|
|Donald Trump||@realDonaldTrump||96||56 million||2||2 (same)|
|Justin Bieber||@justinbieber||95||105 million||3||1 (-2)|
|Barack Obama||@BarackObama||95||103 million||4||8 (+4)|
|Cristiano Ronaldo||@Cristiano||95||76 million||5||4 (-1)|
|Niall Horan||@NiallOfficial||95||40 million||6||9 (+3)|
|Bruno Mars||@BrunoMars||94||43 million||7||Not listed|
|Amitabh Bachchan||@SrBachchan||94||36 million||8||Not listed|
|David Guetta||@davidguetta||94||22 million||9||Not listed|
|A.R.Rahman||@arrahman||94||21 million||10||Not listed|
Liam Payne responded to the research by addressing his fans, saying “Wow can’t quite believe this. Couldn’t have done it without you … thanks for listening”.
And here are the women:
|Name||Twitter handle||Influencer score||Follower count||This year placement||Last year placement|
|Taylor Swift||@taylorswift13||98||84 million||1||Not listed|
|Katy Perry||@katyperry||96||108 million||2||1 (-1)|
|Kim Kardashian West||@KimKardashian||96||59 million||3||Not listed|
|Demi Lovato||@ddlovato||96||57 million||4||5 (+1)|
|Ellen Degeneres||@theellenshow||95||77 million||5||4 (-1)|
|Selena Gomez||@selenagomez||95||57 million||6||6 (same)|
|Shakira||@shakira||95||51 million||7||2 (-5)|
|Jennifer Lopez||@jlo||95||44 million||8||3 (-5)|
|Rihanna||@rihanna||94||89 million||9||Not listed|
|Lady Gaga||@ladygaga||94||78 million||10||Not listed|
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Brandwatch analyzed 800 million tweets to identify the big names and micro-influencers that are actually engaging the audiences that matter to you..