Deconstructing Gillette’s The Best Men Can Be Tagline
By Gemma JoyceJan 15th
Published December 14th 2017
The other night I watched a TV show in which a robot sorted out an argument between friends by giving one of them an on-the-spot lie detector test and saying it believed they hadn’t slept with the other person’s boyfriend. The friendship was saved.
If this is the future, I want to know what else is coming. So I used Brandwatch Audiences to find Twitter’s foremost voices in the robotics conversation.
For this research we used Audiences to search for individual accounts that that have tweeted about robots and include a term relating to robots in their bio (robot, robots, robotics) etc. We then ranked them using influencer metrics.
The accounts were ranked according to a selection of criteria that added together to create their influence score. This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.
Once we had the 20 top influencers ranked, we picked out the ones we found most compelling.
We were sad that only a couple of women made the top 20 robotics influencers ranked by Audiences, but those who did are awesome – make sure to check out their accounts and content.
Our list includes a mix of robot creators, investors and commentators who are making splashes in the robotics conversation.
As we mentioned before, we searched for individual accounts and tried to make sure that everyone in the list was a real person (we say “tried to make sure” because the authors could just be really convincing robots themselves.) These accounts are handpicked from a list of influencers – so the rankings here show a mix of data generated influencers and human preference.
Here are Twitter’s top robotics influencers:
Rick prides himself on being an influencer in robotics.
He’s also a fan of VR and AI and tweets interesting news about tech to his 200k+ follower base.
— Rick King (@RickKing16) November 29, 2017
Jamie Burke is a tech investor with an interest in robotics.
He’s a prolific tweeter who clearly keeps an eye on the latest developments.
explaining to my daughter that in my job I work with people who make robots 😂she does not believe me.
— Jamie Burke (@jamie247) November 7, 2017
As well as having a really cool name, VonVictor V Rosenchild is Founder, Chairman and CEO of HubBucket, a tech R&D company.
.@HubBucket Technology Research & Development 👉https://t.co/hZvtTf41dq #ArtificialIntelligence, #AI, #MachineLearning, #DeepLearning, #NeuralNetworks, #MachineVision, #NLProc, #Robotics, #HealthIT, #MedTech, #ClimateTech, #RenewableEnergy, #VR, #AR, #DataScience, #IoT, etc. pic.twitter.com/bqQFCmmAlY
— VonVictor V. Rosenchild (@Rosenchild) November 29, 2017
Khalid Hamdan is a “future thinker” interested in robotics, 3D printing and VR.
He shares all kinds of visuals on emerging trends. The one below is slightly terrifying.
— Khalid Hamdan (@KhalidHamdan0) November 25, 2017
Robert McGregor tweets about friendly autonomous systems and right now his header image is a smiling robot. Aww.
A scroll through his tweets reveals a whole lot of robot-related content from all kinds of sources.
Micro Mouse speed runs. All footage (surprisingly) in real time.
— Robert McGregor (@ID_R_McGregor) November 27, 2017
As well as writing inspirational books, Bob Violino is a keen tweeter on robotics and other tech.
Expect topical news on the tech of the day.
— Bob Violino (@BobViolino) November 29, 2017
As well as political commentary, writer Kelsey shares opinions on all sorts of futuristic topics – and not all happy ones.
According to her bio at the time of writing, Dr Pippa Malmgren is co-founder of H Robotics, an author, a Presidential advisor and she regularly speaks on robotics and the like.
— Pippa Malmgren (@DrPippaM) November 21, 2017
While Dr Malmgren, above, doesn’t agree that raging unemployment is a worry, Martin Ford’s book “Rise of the Robots: Technology and the Threat of a Jobless Future” may have some counterpoints.
Ford shares snippets of his robot expertise on his Twitter account.
— Martin Ford (@MFordFuture) November 29, 2017
Simon Giertz is definitely our favorite robotics influencer.
She’s a robot creator and the products of her work often have comedic uses.
Need to figure out how to pop bubble wrap with this thing. My work is important. This is important. You should care about how important this is. pic.twitter.com/LQfQr84GNv
— Simone Giertz (@SimoneGiertz) November 27, 2017
Her YouTube channel is well worth a look.
Brandwatch Audiences can help – whatever your niche.
We’ve ranked lists of food influencers, male influencers, female influencers, lifestyle influencers, political influencers, make-up influencers, and even brony influencers. And we’ve compared the lists we’ve generated, too.
Why not give it a go yourself?
Are you a journalist looking to cover our data? Email us at email@example.com for more information.