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Adapt and thrive in 2023 | 10 new updates

10 major Brandwatch updates helping the smartest companies on the planet succeed

Why Brandwatch?

About us

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Who we are

Our leadership

Cali Tran

President & Chief Executive Officer

Our Leadership

Cali Tran

President & Chief Executive Officer

I am the CEO of Brandwatch where I lead all aspects of our business with the help of the most capable and talented team that I have the privilege to collaborate with. Prior to Brandwatch, I led all go-to-market activities at fast growing, profitable global marketing technology companies like Centerfield, Vericast, and Valassis either as the President, Chief Commercial Officer, or CEO.

Earlier in my career, I invested in hyper-growth, technology-enabled startups and led digital transformation initiatives and global marketing service businesses at North Bridge and MacAndrews & Forbes, respectively. I started my career in finance and was a part of the founding team at Ancestry. Today, I have the privilege to be a private investor in some incredible market-defining companies such as Jane Technologies, Adavium Medical, and Wunderkind.

I earned an AB in History from Bowdoin College and an MBA from Harvard. I enjoy planting fruits and vegetables on the farm and trying not to burn said products cooking for family and loved ones. I live in San Francisco and Napa Valley with my wife, and we are the proud uncle and aunt of 14 incredible, smart, and kind nieces and nephews.

Carrie Parker

Chief Marketing Officer

Our Leadership

Carrie Parker

Chief Marketing Officer

I’m Carrie Parker and I’m the Chief Marketing Officer. I joined Brandwatch in September 2022, bringing a rich B2B marketing background to the company with a 20+ year track record of scaling marketing operations at companies ranging from high-growth MarTech startups to global enterprises.

Prior to Brandwatch, I held marketing leadership roles at American Express, Kantar, Valassis, and Cordial. I not only bring an array of experience and perspective, I also have a consistent track record of driving demand and leading marketing teams to consistently deliver outsized business growth.

I earned my BS in Business Administration with a concentration on Marketing from the University of North Carolina at Chapel Hill and an MBA from Columbia Business School. I’m an avid runner and enthusiastic world traveller with my husband and two daughters.

Chris Bingham

Chief Technical Officer

Our Leadership

Chris Bingham

Chief Technical Officer

I’m Hiring

I’m Chris Bingham and I’m the CTO. I lead the worldwide technology teams responsible for product development, research, and support. I bring experience in leadership, management, software architecture, and data science to the company. I’m also an expert in high-scalability systems and text analytics, and am named on several US patents.

Prior to Brandwatch, I was the founding CTO of Crimson Hexagon, where I built the product and team from scratch to be a leader in social data analytics. I led the strategic design and development of enterprise-class technology products at a number of global software companies, including Apple, Disney, and Netscape.

I’ve also contributed to the success of high-growth companies in the Boston technology ecosystem, including Fairmarket, Coalesix, Icosystem, and Jana. I hold a BA in computer science from Dartmouth College, and I’m an avid cyclist and musician. I live in Cambridge, MA with my wife and two children.

Edward Crook

Chief Strategy Officer

Our Leadership

Edward Crook

Chief Strategy Officer

I’m Ed Crook, Chief Strategy Officer at Brandwatch. Working with and across departments, I lead strategic initiatives and corporate development. My focus is creating sustainable value for our customers, communities, teams, and investors. I am also the executive sponsor of the Green committee at Brandwatch and work with leadership on our environmental, social, and governance responsibilities.

My background is in research and I’ve been fortunate to have consulted many of the Fortune 500 while building insights and consultancy functions in the UK, DACH, and the US. I am now based in Berlin. Beyond Brandwatch, I can be found hiking and painting with oils. I am an executive member of the Outthinker Strategy Network and hold a BA in Linguistics from the University of Sussex as well as an MBA from the Berlin School of Economics and Law.

Katja Garrood

Chief Brand Officer

Our Leadership

Katja Garrood

Chief Brand Officer

I’m Hiring

I’m Katja Garrood, the Chief Brand Office, and one of the founding team members. I spent the early years working on app designs and establishing the Brandwatch brand. As the company grew and we expanded internationally, my focus moved to building and leading design teams.

I am passionate about making design core to the business, as it is ultimately the craft of problem solving. What motivates me is knowing we are solving the right problems for our customers so that Brandwatch brings them success. I believe in the principle that we should design to inspire, which is fueled by investing in a collaborative and diverse company culture, conducive to innovation. These qualities bring a deeper meaning and purpose to our work and motivate our designers to be the best at what they do.

I also sit on boards for the Brighton Innovation Network and the Brighton Digital Festival. I have a Bachelor of Arts degree in Graphic Design from Newcastle at Northumbria University. I live in the Sussex countryside with my partner and children where I can daydream and enjoy reading books on failed experiments, or frankly anything scripted, which awakens my mind to a different perspective. Occasionally I scribble with paint.

Michael Amsinck

Chief Product Officer

Our Leadership

Michael Amsinck

Chief Product Officer

I’m Michael Amsinck and I’m the CPO. I took the position after Brandwatch merged with Falcon.io in 2021, where I held the same title. I have a track record of developing and transforming global product organizations in a manner that promotes growth, customer retention, and overall product transparency.

I have been something of a journeyman, holding various roles in both the commercial and product realms before ultimately landing in product leadership teams. Additionally, I spent significant time working in Singapore and Malaysia before settling in Copenhagen, Denmark.

When I’m not steering Brandwatch’s product strategy and roadmap, I spend my time with my family (wife and two kids) and pets (one dog and two cats), and I’m a frequent attendee in the Copenhagen music festival scene.

Scott Sorochak

Chief Revenue Officer

Our Leadership

Scott Sorochak

Chief Revenue Officer

I’m Scott Sorochak and I’m the Chief Revenue Officer. I have over 30 years of executive sales, marketing, and operational leadership experience in consumer internet and enterprise SaaS global organizations such as Datacoral (acquired by Cloudera, KKR), Livefyre (acquired by Adobe), [email protected], and Netcom.

My key focus has been on helping global organizations scale profitably to $1B+ in revenue and helping to build strong cross-departmental teams at an operational level of excellence expected by management teams and boards.

I have helped these, and start-ups, raise over $250MM in debt and equity financing and I continue to personally invest in many of the companies I am affiliated with.

Ben Goodband

Chief Financial Officer

Our Leadership

Ben Goodband

Chief Financial Officer

I’m Ben Goodband and I’m the Chief Financial Officer. I lead the Finance function at Brandwatch.

Prior to Brandwatch, I was the CFO of the Data and Analytics division of the London Stock Exchange Group. I spent 20 years working at the intersection of finance, data, and technology in the financial market data and infrastructure sector in a variety of finance leadership roles, including spells in London, New York, and Hong Kong.

I hold a BA in History and Archaeology from the University of Leicester and I am an Associate of the Chartered Institute of Management Accountants. Originally from Liverpool in the UK, I now live in Connecticut, USA with my wife and two children.

Nabilah Irshad

Chief Legal & People Officer

Our Leadership

Nabilah Irshad

Chief Legal & People Officer

I’m Nabilah Irshad and I lead the legal, privacy, compliance, risk, and people functions at Brandwatch.

Prior to joining Brandwatch in August of 2022, I led the legal function at Innovid (NYSE:CTV), a global adtech company, taking it public in 2021 and leading a cross-border strategic acquisition in 2022.

Before that, I served as VP of Legal & Business at NewsCred, a SaaS marketing company based in NYC as a member of the leadership team. I co-founded the Diversity Council there and executed an annual International Women's Day event for the tech community in NYC.

I’m passionate about elevating women, mentorship for at-risk groups, and community building. To that end, I’m the General Counsel and board member at Ok Mentor, a UK-based organization creating mentorship programs for women.

I earned my BA and JD from The University of Iowa.

Diversity & Inclusion

A diverse and inclusive community

Brandwatch is committed to creating a workplace that promotes diversity and inclusion in every aspect of our company. We hold ourselves accountable to meeting the diverse needs of our team and ensuring we make efforts to create a positive impact in our internal culture as well as in the wider ecosystem.

Our team

Don’t take our word for it

Who is a better judge of what working at Brandwatch is like than Brandwatchers themselves? Here’s what some of them think about life at Brandwatch in their own words.

“I’m proud of the opportunities Brandwatch has provided me, my colleagues (and friends).”

Brandwatch has never boxed anyone into a particular role or department, and has always been quick to spot potential in people. I’m proud Brandwatch champions individuality and has helped develop the careers of so many individuals of the years.

Hannah Tregear | EA to President and COO

“What I love about working at Brandwatch is being surrounded by such open-minded individuals.”

My colleagues come from different backgrounds, and all enjoy doing what they’re doing. The people in this company is what creates a positive, happy and dynamic working environment/culture which I’m very proud to be a part of.

Sulaiman Miah | Account Executive

“Brandwatch has a real vision to make a difference when it comes to inclusivity and diversity.”

Not only does this allow me to be my authentic self, it encourages other tech companies to do the same.

Tallie Robinson | Senior IT Engineer

“Being in a company where I’m not afraid to be who I am and be expressive is so freeing.”

This, combined with the attitude Brandwatch has to challenge and change the status quo in the Engineering industry, is inspiring.

Richard Goodman | Senior Data Infrastructure Engineer

“I’m proud to work at Brandwatch because of our proactive and caring culture.”

Colleagues go out of their way to help each other out, push forward great ideas, and make our workplace a better place for everyone. Passionate about making Brandwatch the most environmentally sustainable company in our sector, I’ve been given the opportunity to support the creation of an inspiring ESG strategy, giving me a varied and fulfilling career here.

Alex Wood | Director of Customer Insights

“Brandwatch invests time and money into training and practices to ensure every person is able to bring their whole self to work.”

This is amazing for our culture and ripples through to our customers as well. I’m always telling people that I am a better human as a result of working at Brandwatch.

Liza Champion | Director of Customer Success
Get to know us

Our values

It’s not just about what you want to achieve, but how you achieve it. Our values give our staff a framework for what they do and how they collaborate with one another. They’re the basis of our shared purpose.

Authentic

We value openness and integrity, and strive for both between our colleagues and customers.

Bold

We value fearlessness and conviction, and encourage our employees to push the company forwards.

Creative

We value originality and curiosity, and apply both to our work at all levels and in all areas.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.