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[New Guide] The No-Nonsense Guide to Building a Social Media Strategy

All you need to create a winning social media strategy for your brand.

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Brandwatch + Falcon.io
Welcome to the social suite of the future

Today’s brands need to adapt to make it to tomorrow. Understand and engage with your consumers at the speed of social.

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A message from our President, Ulrik Bo Larsen
Brandwatch

The pioneer in digital consumer intelligence

AI-enriched social analytics at scale

Know what the world is saying about your brand and the topics that matter

Falcon.io

The industry leading social suite

Intuitive social media management

Seamlessly plan and execute your social strategies across networks, teams, and regions

The Suite

Understand and be understood

Brandwatch and Falcon.io have combined all our capabilities to offer you a complementary suite of specialized, best-in-class tools that you’ll love to use.

In doing so, we're able to:

Bring together the vast corpus of Brandwatch and Falcon.io data to enrich measurement, monitoring, and research capabilities

Leverage our combined data science expertise to solve critical use-case-focused problems

Build streamlined workflows for the jobs our customers need to get done

Create a seamless and collaborative user experience

Market research
Traditional market research is time consuming and costly. Brandwatch gives you access to the world’s largest pool of real-time, online consumer discussion.
Social media management
Search social networks and the internet to find the right people to reach, opportunities to exploit, and potential problems to avoid.
Crisis management
When a crisis hits your brand, every second counts. Never miss a critical mention and ensure you have the tools to steer your teams through these make-or-break moments.
Content marketing
Successful content marketing is the art of precise planning and efficiency. Move fast, collaborate, and publish across channels.
Brand management
Monitor mentions of your brand online to understand customer perceptions, spot changes in sentiment, and measure brand visibility – all in real time.
Customer engagement
Today’s connected customers expect personalized communication and swift turnarounds on queries. Build trust and nurture valuable communities with more meaningful customer enagement.

Recognized as industry leaders

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Book a meeting with our experts

Want to see how Brandwatch can help you better understand and engage with your consumers?
Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of our platform

  • Explore the opportunities and risks in your market

  • Find the right solution to improve your existing goals

Our Partners

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com