Social Listening Platforms, Q4 2020
New York, September 27, 2017 — Brandwatch, the world’s best social intelligence company, today announced A+E Networks®’ digital-content agency, 45th & Dean, has enlisted its services and products for its social listening needs. 45th & Dean plans to deploy Brandwatch’s technology to further enhance engagement and provide insights across A+E Networks’ powerful portfolio of media brands, which includes A&E®, HISTORY®, Lifetime®, Viceland™, FYI® and LMN®.
“We at 45th & Dean have always taken a data-driven approach to creating content to make sure we mix our creative storytelling with quantifiable insights about what will resonate with our audiences,” said Paul Greenberg, Executive Vice President & General Manager, 45th & Dean and FYI. “With Brandwatch’s social analysis technology we can recognize content opportunities, and segment all the data we gather with an easy-to-use tool.”
“Brands strive to completely understand their consumers,” said Rich Pasewark, Chief Revenue Officer at Brandwatch. “Word-of-mouth marketing and reviews happen in real-time on social, and brands need to be in tune with what consumers are saying about their products, experiences and perceptions. A+E Networks has a vision to apply social insights to best serve their audience and continue to build their brands. We are excited to work together to help them with their goals.”
Brandwatch’s Analytics platform provides its users with the capabilities they need to separate and segment large social data sets to uncover the most valuable insights. With Brandwatch, 45th & Dean plans to uncover areas of opportunity for branded and digital content across A+E Networks platforms. With a strong foundation of social insights, 45th & Dean will look to create increased value for A+E’s advertisers through carefully crafted, and socially informed content.
For more information on Brandwatch social intelligence, contact [email protected].
In its most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.
Brandwatch is the world’s leading social intelligence company. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens. The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore. Brandwatch. Now You Know. www.brandwatch.com | @Brandwatch | press office | contact
About A+E Networks
A+E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from linear channels to websites, gaming, watch apps and educational software. A+E Networks is comprised of A&E®, Lifetime®, HISTORY®, Lifetime Movies®, FYI™, VICELAND™, H2™, History en Espaňol™, Blaze™, Crime + Investigation™, Military History™ and Lifetime Real Women®; as well as its own premium content production and development arm, A+E Studios™; film division, A&E IndieFilms®; online, mobile and app development division, A+E Networks Digital®; digital storytelling hub, 45th & Dean™; and A+E Networks Consumer Products™. A+E Networks is comprised of channels and branded programming, reaching more than 335 million households in over 200 territories. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks/.
ABOUT 45th & DEAN
A+E Networks’ digital storytelling hub, 45th & Dean™, is a full-service agency supporting brands, shows, advertising and distribution partners, and intelligently engages in data analysis that informs content creation. 45th & Dean creates original content across A+E Networks’ owned and operated websites, linear channels, and a range of other platforms. More series are in-development for Snap Inc. and Watch on Facebook.