Jan 1, 2026 - Present
Live Analysis:
The Big Game
See which teams, brands, and celebs are dominating online chatter about the Big Game.
Powered by Brandwatch Consumer Research, we’re tracking how the conversation around the Big Game unfolds. Check back to see the team that dominates, that brands starting a buzz, and the celebs sparking the most conversation.
The total number of today’s mentions about the Big Game.
The total volume of mentions about the Big Game since 1st Jan 2026.
Shown in Pacific Time.
Data has been scaled to estimate true values based on a representative sample.
The conversation over time
This live analysis tracks daily mention volume around the Big Game across millions of online conversations. Here’s how hype is building.
Total daily mentions about the Big Game
Source: Brandwatch Consumer Research
Chart shows the volume of online mentions about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites and has been collected since 1 Jan 2026. Today’s volume updates regularly.
Endpoint: mentions
Type: (linegraph)
JSON data found for endpoint: mentions
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
A conversation showdown: Patriots vs. Seahawks
Source: Brandwatch Consumer Research
Chart shows a share of voice comparison between teams in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites and has been collected since 1 Jan 2026. Data updates regularly.
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The team dominating the internet
Are the New England Patriots or the Seattle Seahawks generating the most buzz? Here’s a live view of the share of voice split across online conversations.
Who's winning the brand conversation?
Discover the brands leading the Big Game conversation. From standout ads to viral moments, these are the campaigns cutting through the noise.
The most talked-about brands
Source: Brandwatch Consumer Research
Chart shows the brands generating the most chatter in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites and has been collected since 1 Jan 2026. Data updates regularly.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: brands
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The players building the most chatter
Source: Brandwatch Consumer Research
Chart shows the players with the highest volume of online mentions in conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites and has been collected since 1 Jan 2026. Data updates regularly.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: players
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The most mentioned players
Track the players everyone’s talking about in conversations about the Big Game. From touchdowns to tackles, here’s who’s capturing the most attention online.
The biggest celebrities
From halftime performances to unexpected spectators, these are the celebrities leading online conversations about the Big Game.
The most talked-about celebs
Source: Brandwatch Consumer Research
Chart shows the celebrities generating the most chatter in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites and has been collected since 1 Jan 2026. Data updates regularly.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: celebrities
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The Big Game, decoded
Brought to you by Brandwatch Consumer Research, this analysis shows how millions of online conversations can be tracked to reveal which brands, celebrities, or topics dominate attention – a framework you can use for any social listening project.
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