Feb 8, 2026 - Feb 8, 2026
Live Analysis:
The Big Game
See which teams, brands, and celebs dominated online chatter about the Big Game.
Powered by Brandwatch Consumer Research, we tracked how the conversation around the Big Game unfolded. Discover the team that dominated, the brands that started a buzz, and the celebs that sparked the most conversation.
The total number of mentions about the Super Bowl on 8 Feb 2026.
Shown in Pacific Time.
Data has been scaled to estimate true values based on a representative sample.
A minute-by-minute breakdown
With 4.4 millions mentions on the day of the Big Game, this year’s event was a game of two halves. After a steady first half, the conversation picked up after Bad Bunny’s notable halftime performance.
Here’s a minute-by-minute breakdown of how the conversation unfolded.
A minute-by-minute breakdown from the Big Game
Source: Brandwatch Consumer Research
Chart shows a minute-by-minute breakdown of online mentions about the Super Bowl during the event. Data comes from public social media posts, blogs, forums, reviews, and news sites. Data collected between 3:30 PM and 7:30 PM PST on 8 Feb 2026.
Endpoint: mentions
Type: (linegraph)
JSON data found for endpoint: mentions
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
A conversation showdown: Patriots vs. Seahawks
Source: Brandwatch Consumer Research
Chart shows a share of voice comparison between teams in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites. Data collected on 8 Feb 2026.
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The team dominating the internet
Did the New England Patriots or the Seattle Seahawks generate the most buzz? Here’s how the share of voice was split across online conversations.
Who won the brand conversation?
Discover the brands that led the Big Game conversation. From standout ads to viral moments, these are the campaigns that cut through the noise.
The most talked-about brands
Source: Brandwatch Consumer Research
Chart shows the brands that generated the most chatter in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites. Data collected on 8 Feb 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: brands
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The players building the most chatter
Source: Brandwatch Consumer Research
Chart shows the players with the highest volume of online mentions in conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites. Data collected on 8 Feb 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: players
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The most mentioned players
Track the players everyone was talking about in conversations about the Big Game. From touchdowns to tackles, here’s who was capturing the most attention online.
The biggest celebrities
From halftime performances to unexpected spectators, these are the celebrities that led online conversations about the Big Game.
The most talked-about celebs
Source: Brandwatch Consumer Research
Chart shows the celebrities that generated the most chatter in online conversations about the Super Bowl. Data comes from public social media posts, blogs, forums, reviews, and news sites. Data collected on 8 Feb 2026.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: celebrities
JSON data found for endpoint: categories
Data has been scaled to estimate true values based on a representative sample.
Shown in Pacific Time.
The Big Game, decoded
Brought to you by Brandwatch Consumer Research, this analysis shows how millions of online conversations can be tracked to reveal which brands, celebrities, or topics dominate attention – a framework you can use for any social listening project.
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