[New Report] The Marketer of 2026

Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.

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The leading global search intelligence platform

Turn global search behavior into early signals of demand, risk, and brand perception.

AS USED BY THE WORLD’s BIGGEST  BRANDS

Search Intelligence, powered by Trajaan

Trajaan is an industry-leading search intelligence platform, monitoring what the world is searching for across generative AI, social, shopping, and traditional search environments in more than 150 countries.

It enables brands to spot emerging trends, shifts in intent, and potential issues earlier – often before they surface in social or media data.

Understand needs consumers aren’t talking about

Tap into the world’s most comprehensive search intelligence dataset that spans Google, Amazon, TikTok, Baidu, and even GenAI engines like ChatGPT.

This intent-rich layer of insight reveals emerging demand, highlights the attributes and questions shaping purchase decisions, and strengthens forecasting.

Monitor and shape how LLMs talk about your brand

With Trajaan you can monitor how leading LLMs cite your brand and competitors across thousands of prompts worldwide, surfacing sentiment shifts and reputational risks in near real time.

Blend traditional and LLM search signals to reveal customer questions, media domains and pages LLMs trust, and clear recommendations on where to influence — from earned media to key social threads.

Strengthen brand protection with early warnings

Trajaan detects emerging complaints and issues through negative searches and high-risk LLM narratives early, giving you time to investigate and respond before issues escalate.

Paired with Brandwatch’s social and traditional media intelligence, you’ve got a 360° early-warning system.

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Experience the power of search intelligence

Book a demo to find out how Trajaan and Brandwatch can help brands like yours turn social and search intelligence into action.

Our Partners
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.