The Social Index

Ranking the world’s biggest brands on social

Using cutting-edge social intelligence technology, Brandwatch has the answers on which brands are leading the way on social.

Sitting proud at number one, or lagging at the bottom? It’s time to learn where you stand.

Make changes happen. Fight to the top.

Find out which brands are topping The Social Index across these sectors:

Airlines
Alcohol
Automotive
Chain Restaurants
Consumer Technology
CPG
Healthcare
Hospitality
Luxury Fashion
MLB
NBA
Nonprofit
Pharmaceutical
Public Sector
Quick Serve Restaurants
Retail
Telecommunications
TV Network

How the scoring works

For all five categories, brands are normalized against a single leader, which receives a score of 100.

Social Visibility

The volume of conversation a brand generates across key social channels.

General Visibility

The volume of conversation a brand generates on blogs, forums and news outlets.

Net Sentiment

The ratio of positive to negative statements surrounding brands online.

Reach Growth

The growth of a brand’s following over a month.

Engagement & Content

How effective brands are at communicating or responding to their audiences and how well social content is received across social channels.

Total

The total score across all five criteria.