The Social Index
Ranking the world’s biggest brands on social
Using cutting-edge social intelligence technology, Brandwatch has the answers on which brands are leading the way on social.
Sitting proud at number one, or lagging at the bottom? It’s time to learn where you stand.
Make changes happen. Fight to the top.
Find out which brands are topping The Social Index across these sectors:
How the scoring works
For all five categories, brands are normalized against a single leader, which receives a score of 100.
The volume of conversation a brand generates across key social channels.
The volume of conversation a brand generates on blogs, forums and news outlets.
The ratio of positive to negative statements surrounding brands online.
The growth of a brand’s following over a month.
Engagement & Content
How effective brands are at communicating or responding to their audiences and how well social content is received across social channels.
The total score across all five criteria.