The Social Index

Ranking the online presence of the world’s biggest brands

Analyzing millions of conversations, Brandwatch reveals which brands are leading online – see how your business stacks up.

Find out which brands are topping The Social Index across these sectors:

Airlines
Alcohol
Apparel
Automotive
Beverages
Chain Restaurants
Consumer Banking
Consumer Technology
Convenience Stores
CPG
Department Stores
Energy
Hardware Stores
Healthcare
Hotels
Insurance
Investment Banking
Luxury Fashion
MLB
NBA
Nonprofit
Payment Cards
Pharmaceutical
Public Sector
Quick Serve Restaurants
Retail
Telecommunications
TV Network

How the scoring works

For all five categories, brands are normalized against a single leader, which receives a score of 100.

Social Visibility

The volume of conversation a brand generates across key social channels.

General Visibility

The volume of conversation a brand generates on blogs, forums and news outlets.

Net Sentiment

The ratio of positive to negative statements surrounding brands online.

Reach Growth

The growth of a brand’s following over a month.

Engagement & Content

How effective brands are at communicating or responding to their audiences and how well social content is received across social channels.

Total

The total score across all five criteria.