The Social Index
Ranking the online presence of the world’s biggest brands
Analyzing millions of conversations, Brandwatch reveals which brands are leading online – see how your business stacks up.
Find out which brands are topping The Social Index across these sectors:
How the scoring works
For all five categories, brands are normalized against a single leader, which receives a score of 100.
The volume of conversation a brand generates across key social channels.
The volume of conversation a brand generates on blogs, forums and news outlets.
The ratio of positive to negative statements surrounding brands online.
The growth of a brand’s following over a month.
Engagement & Content
How effective brands are at communicating or responding to their audiences and how well social content is received across social channels.
The total score across all five criteria.