For all five categories, the leading brand receives a score of 100, and scores for all other brands are normalized against it.
The volume of conversation a brand generates on social media.
The volume of conversation a brand generates across the web, including blogs, forums and news outlets.
The ratio of positive to negative statements surrounding brands online.
The growth of the brand’s following over the period.
Pi Datametrics Search Score
Brands scored based on search volume and value in Google search results
The total of all a brand’s scores across the five categories.
Now read the report pls
Established over 100 years ago, Kellogg’s is a global household name. The company is well known for its range of cereals and for some of the best advertising and marketing campaigns in the consumer goods industry.
One of the pioneers in using digital to its full advantage, Kellogg’s online campaigns have been similarly successful.
Crimson Hexagon has merged with Brandwatch. You’re in the right place!
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.