Covid-19 Resource Center

Understand how consumers are responding.

Brandwatch | Use Cases

Content Strategy

Create authentic, personalized content that will catch and convert your target audiences' attention in an infinitely scrolling world. With social sharing declining and news feed algorithms creating chaos, marketers need to build and nurture loyal, engaged audiences to ensure content success.

Discover audience content affinities

Understand what highly varied consumers care about by breaking down conversations automatically and seeing the content that resonates specifically with them.

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Measure what performs best

Analyze the top trending articles for any industry or topic. Monitor your own content performance and benchmark against your competitors.

Amplify your content to the right people

Identify audience-specific influencers and creators to collaborate with. Promote your content with precision audience targeting at the click of a button with Twitter Ads.

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“The Audiences-created list we’ve developed helps us stay in the know about what’s relevant for our consumers at the moment. It’s a powerful source of real-time insight allowing us to quickly react through our brands to engage and create relevant content.”

— Linda Hoeberigs, Unilever

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs

  • Give a hands-on demonstration of Brandwatch

  • Show how deep consumer insights can improve your existing goals

  • Reveal how Covid-19 is impacting your market

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.