Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.
Millions of online mentions poured in around the Big Game – and some brands, players and celebrities clearly stood out more than others.
Powered by Brandwatch Consumer Research, we tracked how the social conversation unfolded.
Join our Brandwatch marketers as we break down the data behind the Big Game. Discover the team that dominated, the brands that started a buzz, and the celebs that sparked the most conversation.
We’ve pulled together the full picture using live social data to show:
It’s a clear view of where attention actually landed during the Big Game.
Director of Social Media
Content Marketing Manager
Senior Social Media Executive
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