[New Report] The Marketer of 2026

Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.

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On demand webinar

Live with Brandwatch: The Big Game Afterparty

Millions of online mentions poured in around the Big Game – and some brands, players and celebrities clearly stood out more than others.

Powered by Brandwatch Consumer Research, we tracked how the social conversation unfolded.

Join our Brandwatch marketers as we break down the data behind the Big Game. Discover the team that dominated, the brands that started a buzz, and the celebs that sparked the most conversation.

We’ve pulled together the full picture using live social data to show:

  • The biggest moments according to social data
  • Which teams and players dominated attention
  • The brands that cut through the noise

It’s a clear view of where attention actually landed during the Big Game.

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Featuring

Meghan Meeker

Director of Social Media

Emily Smith

Content Marketing Manager

Katie Slayford

Senior Social Media Executive

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.