[New Report] The Marketer of 2026

Based on 1,000+ marketers and 750k conversations, here are the skills, tools, and strategies shaping marketing in 2026.

Get the report
On demand webinar

The Biggest Generational Trends: What Marketers Need to Know

Published August 6, 2025

We analyzed millions of online conversations to uncover what truly matters to Gen Z, millennials, Gen X, and baby boomers across food, retail, and travel. From emerging habits to shifting expectations, this webinar will provide data-backed insights to help you engage each generation more effectively. 

Featuring

Ksenia Newton

Content Marketing Manager

Emily Smith

Content Marketing Manager

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.