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The 2025 Marketing Playbook: Key Strategies and Tools for Growth

Published 27th March , 2025

The marketing landscape is evolving at an unprecedented pace. 63% of marketers grapple with content saturation and quality, while 40% find it challenging to measure the ROI of social media efforts. Harnessing data more efficiently can help marketers can create more targeted, personalised campaigns to drive higher ROI.

How are marketers refining their strategies and adapting their campaigns in 2025? And how are they preparing for the challenges ahead? This webinar will explore how marketers are adapting their campaigns to leverage new tools and platforms while navigating emerging challenges. Dive deep into how the most successful marketers are aligning their goals with innovative solutions, ensuring they stay ahead of the curve. Join us as we discuss how to future-proof your marketing approach and ensure long-term success in 2025 and beyond.

 

Key takeaways:

  • Streamlining your marketing efforts with social media tools and actionable strategies 
  • How should marketers approach data strategy in 2025?
  • Upskilling marketing teams with the Must-Have tools 
  • Crafting relevant and timely content that resonate with your audience
  • Aligning brand purpose with consumer expectations

Tune in to gain actionable insights on the essential skills needed to thrive as a marketer in 2025.

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Featuring

Martin Kelly

Director of Marketing (APAC)

Niharika Gupta

Head of Consumer and Loyalty Marketing (SEA)

Saurabh Patel

VP-Special Projects and Former Group Head of Marketing,

Justine Salazar

Customer Success Manager

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