[New Report] Digital Marketing Trends 2026

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On demand webinar

2025 Trends from the B2B Institute – LinkedIn

Filmed at our Brandwatch Marketing Bootcamp in London, this session takes a forward-looking view into the key marketing and consumer trends shaping 2025 and beyond.

Join Jennifer Shaw-Sweet from LinkedIn’s B2B Institute as she shares the latest research on long-term brand building, creative effectiveness, and the shifting dynamics of trust and attention in the B2B space. Gain valuable insights into how top-performing brands are preparing for the future and what marketers can do today to stay ahead. 

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Featuring

Jennifer Shaw-Sweet

EMEA Lead B2B Institute

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What you will learn in this webinar:

  • 2025 B2B marketing trends: The biggest forces reshaping buyer behavior, media consumption, and brand relevance.
  • Balancing brand and demand: How to drive growth through creativity, consistency, and long-term thinking.
  • Future-proofing your strategy: Practical steps to adapt your marketing for a fast-changing business landscape.

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