[New Report] Digital Marketing Trends 2026

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About us

With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Who we are

Our leadership

Guy Abramo

Chief Executive Officer

Our Leadership

Guy Abramo

Chief Executive Officer

I’m Guy Abramo and I’m the Chief Executive Officer.

I am an accomplished leader and board director with experience spanning multiple industries including technology, financial services, and consulting. Most recently I served as CEO of HireRight, where I led its IPO in 2021 and its take-private transaction in 2024. Prior to HireRight, I held senior roles at organizations such as Experian, Tallan, Ingram Micro, KPMG Consulting, and Exxon/Mobil, consistently delivering transformative growth, innovative solutions, and operational excellence.

I hold a Bachelor’s degree in Chemical Engineering from New Jersey Institute of Technology (NJIT) and an MBA from Georgetown University. I’m known for my collaborative leadership style and commitment to empowering teams to succeed.

Matthew Brown

President, PRN

Our Leadership

Matthew Brown

President, PRN

I’m Matt Brown and I’m the President of PR Newswire. I have spent my career leading businesses and teams in the information services, FinTech, and news industries, ranging from startups to Fortune 500 companies.

I joined PR Newswire from Signal AI where I served as President, Americas & Asia-Pacific. Prior to that I held commercial leadership and GM roles at Thomson Reuters and Nasdaq where I was Global Head of Sales of the Corporate Solutions business unit. I also enjoy an active interest in the early-stage tech ecosystem where I have had the pleasure to invest in and advise numerous exceptional, high-velocity businesses.

I graduated with a BA in Philosophy from Trinity College in Connecticut, am an active traveler and hiker, and live in New York with my incredible son.

Steve Boyes

Chief Revenue Officer

Our Leadership

Steve Boyes

Chief Revenue Officer

I’m Steve Boyes, Chief Revenue Officer at Cision, where I lead our global commercial strategy and teams with a focus on delivering sustainable growth and value for our customers, communities, employees, and investors.

I bring more than 30 years of experience in fintech, MarTech, and media, having helped some of the world’s most successful organizations achieve transformative outcomes through enterprise data, SaaS technology platforms, and marketing solutions.

Highlights of my career include leading the global sales and service support functions of a $6bn revenue enterprise, founding and scaling a digital media startup to multi-million dollar annual revenues and millions of daily users, and building a new solutions business at Thomson Reuters that grew threefold to reach $1bn in revenue.

At my core, I’m a teacher and coach — recognized as a Top 50 Leading Light in the UK for kindness in business leadership (2018) and a Top 100 Global Sales Leader (2022).

Gianna Panattoni Jackson

Chief Revenue Officer Americas

Our Leadership

Gianna Panattoni Jackson

Chief Revenue Officer Americas

I’m Gianna Panattoni Jackson, Chief Revenue Officer for the Americas.

I am an accomplished revenue leader with more than 25 years in the martech, digital experience, customer experience, and AI ecosystem. I’ve held senior roles at Interwoven, Autonomy, HP, OpenText, and InMoment—leading GTM transformations, rebuilding pricing and packaging, and driving enterprise agreements that delivered durable growth and record results. Known for my high-energy, collaborative leadership style, I build teams where clarity and culture come first—because when customer outcomes win, revenue follows.

I hold a B.B.A. from the University of San Diego. Outside of work, I serve on the Board of CASA of Monterey County and as a Patroness with the National Charity League. I live in Carmel, California with my husband and two daughters.

Jim Daxner

Chief Product Officer

Our Leadership

Jim Daxner

Chief Product Officer

I’m Jim Daxner, Chief Product Officer at Cision, where I lead the development of innovative products and strategic initiatives that drive business growth. With over 20 years of experience in tech-enabled services and FinTech, I’m passionate about delivering customer-centric solutions, expanding market opportunities, and enhancing operational efficiency.

I’ve spearheaded product strategy and business transformation at companies like HireRight, Digital Trusted Identity Services (DTIS), and Affinion Group, where I helped scale product portfolios, launch new revenue streams, and optimize go-to-market strategies. I thrive in high-performance cultures, fostering collaboration across teams to bring ideas to life.

Outside of work, I enjoy staying ahead of emerging technology trends and exploring ways to apply innovation to real-world business challenges.

Jeff Mullins

Chief Technology Officer

Our Leadership

Jeff Mullins

Chief Technology Officer

I’m Jeff Mullins, Chief Technology Officer at Cision, where I lead technology transformation, AI-driven innovation, and global platform scalability. My focus is on building modern, data-driven solutions that empower our customers and drive business success.

With experience spanning North America, Europe, and APAC, I’ve held leadership roles at HireRight, Microsoft, and AlixPartners, where I specialized in developing enterprise platforms, optimizing tech investments, and integrating AI-powered automation. I have a strategic, results-oriented approach, helping organizations modernize their technology infrastructure and gain a competitive edge.

When I’m not shaping Cision’s technology strategy, I’m passionate about mentoring teams, exploring advancements in AI, and driving innovation that makes a measurable impact.

Chris Kim

Chief People Officer

Our Leadership

Chris Kim

Chief People Officer

I’m Chris Kim, Chief People Officer at Cision. My focus is on building a high-performing, people-centered culture that supports our continued growth and transformation around the world. With more than 20 years of experience in organizational strategy, talent development, and change leadership, I’m passionate about creating environments where people and business thrive together.

Before joining Cision, I was a Principal at Platinum Equity, where I led the Human Capital Management team and partnered closely with Cision’s leadership across talent strategy, compensation, operations, and organizational design. Earlier in my career, I held leadership roles at Deloitte, advising Fortune 500 companies on workforce transformation and organizational effectiveness.

Originally from the East Coast, I studied at the Binghamton University. Outside of work, I enjoy spending time with my family, fishing, and coaching my sons’ wrestling and football teams.

Matt Robarge

Chief Financial Officer

Our Leadership

Matt Robarge

Chief Financial Officer

I’m Matt Robarge, Chief Financial Officer at Cision. I lead our global finance organization with a focus on operational excellence, business alignment, and enabling scalable growth. With a background in both public accounting and corporate finance, I bring a practical, results-driven approach to building high-performing, efficient financial operations.

Throughout my career, I’ve overseen a wide range of functions, including general ledger, order-to-cash, financial reporting, tax, treasury, sourcing, and payroll—supporting teams across 11 countries. My work has been centered on transformation initiatives, from ERP and system migrations to process automation and acquisition integration, consistently driving cost savings and long-term efficiency gains.

Based in North Carolina, I enjoy DIY projects, traveling with my family, and cheering on my Virginia Tech Hokies football team—where my wife and I met during our college years.

Dylan Marvin

Chief Customer Officer

Our Leadership

Dylan Marvin

Chief Customer Officer

I’m Dylan Marvin, Chief Customer Officer at Cision, where I lead our teams in helping customers maximize the value of our platform and services. We guide the entire post-sales journey, from onboarding and customer success to support and professional services and operations.

Throughout my career, I’ve held global leadership roles across B2B and B2C technology and media companies, spanning both legal and operational functions. Prior to Cision, I was the Chief Administrative and Legal Office for Brandwatch, covering Legal, Privacy, Facilities, IT, Rev Ops, and the People Team.

I hold a BA from Occidental College and Law degrees from Thomas Jefferson School of Law and University College London. I live in New York with my wife and our dog. In my spare time I love playing basketball, reading, roasting coffee, and a nice cocktail.

Lexi Britton

Head of Strategy

Our Leadership

Lexi Britton

Head of Strategy

I’m Lexi Britton, Senior Vice President and Head of Strategy at Cision. I lead our enterprise transformation and global strategy, partnering with the Executive Leadership Team to define direction, strengthen our market position, and ensure disciplined execution across the company.

Before joining Cision, I built my career helping Fortune 500 companies and global organizations turn strategy into impact—leading major transformations and growth initiatives that delivered measurable results. I’ve also held leadership roles with WorkBoard, Palladium and partnered with organizations including the United Nations and International Finance Corporation.

Known for bringing clarity and connection, I help people see the bigger picture, align around shared goals, and feel empowered to deliver results that matter.

Educated at Columbia University and Northwestern University, I live outside Chicago with my husband, two young children, and our goldendoodle.

Diversity & Inclusion

A diverse and inclusive community

Brandwatch is committed to creating a workplace that promotes diversity and inclusion in every aspect of our company. We hold ourselves accountable to meeting the diverse needs of our team and ensuring we make efforts to create a positive impact in our internal culture as well as in the wider ecosystem.

Our team

Don’t just take our word for it

Who is a better judge of what working at Brandwatch is like than Brandwatchers themselves? Here’s what some of them think about life at Brandwatch in their own words.

“I’m proud of the opportunities Brandwatch has provided me, my colleagues (and friends).”

Brandwatch has never boxed anyone into a particular role or department, and has always been quick to spot potential in people. I’m proud Brandwatch champions individuality and has helped develop the careers of so many individuals of the years.

Hannah Tregear | EA to President and COO

“Being in a company where I’m not afraid to be who I am and be expressive is so freeing.”

This, combined with the attitude Brandwatch has to challenge and change the status quo in the Engineering industry, is inspiring.

Richard Goodman | Senior Data Infrastructure Engineer
Get to know us

Our values

It’s not just about what you want to achieve, but how you achieve it. Our values give our staff a framework for what they do and how they collaborate with one another. They’re the basis of our shared purpose.

Authentic

We value openness and integrity, and strive for both between our colleagues and customers.

Bold

We value fearlessness and conviction, and encourage our employees to push the company forwards.

Creative

We value originality and curiosity, and apply both to our work at all levels and in all areas.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.