As one of the UK’s leading food retailers, and with a vast range of services including funeral care and insurance, Co-op is a huge operation with its members at its heart.

We caught up with them to see how Brandwatch’s suite of products are used to help teams across the organization, from circumstances that demand immediate insight and action, to those that need long term planning, careful execution and ongoing monitoring.

Regardless of the timeframe, Co-op is able to use Brandwatch Analytics, Audiences and Vizia to get the insights they need and distribute them to those who need to know about them.

The devil is really in the detail and the detail which we’re able to derive from Brandwatch is so much richer and so much clearer and so much more useful, we think in Co-op at least, than that which we’re able to get from other listening platforms.
JORDAN MCDOWELL, SENIOR DIGITAL ENGAGEMENT MANAGER, CO-OP

Time flies

In our Co-op case study you’ll learn how the company uses Brandwatch data for:

  • Crisis management: A fire in a store set’s off Co-op’s social alarm bells
  • Monitoring competitors: A negative news story about a competitor turns into a golden opportunity for Co-op
  • Campaign ideation and monitoring: Co-op’s award winning #ReverseAdvent campaign was driven by social insights from the beginning
  • Ongoing distribution: Co-op keeps teams informed with Vizia screens sharing social and other insights across the business

Check out the case study to learn about three other ways the brand uses Brandwatch to uncover and distribute insights for people across the business.

Gemma Joyce

Head of Content, Brandwatch
Gemma Joyce has spent the last decade telling stories with online data, presenting at international events and having her work featured in major media outlets. She now leads Brandwatch’s talented team of content marketers and copywriters, covering social media management, social intelligence, search intelligence, and media intelligence.