The Best Free and Paid Facebook Analytics Tools
By Kit SmithSep 30
Published October 16th 2014
Brandwatch allows you to discover what people are talking about from all around the globe.
However, we understand that sometimes you want to cut out a lot of this noise and focus on a specific location that matters to you.
Continents, countries, counties, and cities (and states, but that messed with our alliteration).
Brandwatch allows you to easily focus your data on any part of the world.
Many platforms will let you filter down your location to a specific degree, a country or capital for example. Brandwatch lets you filter right down to the country, town or even village. In fact we track 9 different places called Brighton (no, seriously).
There are two ways you can do this. The first is by adding the specific location, or locations, you want to monitor when creating your Query. Simply click on the location button at the bottom right and type in the locations you want.
The second way is by filtering specific locations in your dashboard. To do this, open the filter tab on the right hand section of the app. Click on the location button and include any locations you wish to see (you can also exclude locations).
Location lists, as the title suggests, allow you to filter and compare groups of locations quickly and easily. To do this, click on the Tools button on the left hand side of your screen, then go to the Location List tab. This will let you create a new location list like the one pictured below.
Say you want to open a brand new physical store in Northern Europe.
You’ve narrowed down your choices to Paris, London and Dublin but you’re still not sure which city to choose. You could add these cities to a location list and compare which of them you receive the most mentions from.
Apply Ben & Jerry’s to this hypothetical scenario and we see that over the last 4 days the great majority of conversation has come from London, whereas very little conversation came from the other choices, Dublin and Paris.
This may well seem like quick and simple analysis, but it’s only the start.
You could look for mentions of people wishing or wanting a physical store and then compare the volume of these conversations over time to get a robust and reliable piece of data.
You could spend hours comparing conversations from different locations, but this is only one of the many amazing features available within Brandwatch.