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[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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Marketing

Published August 22nd 2022

How to Use Brandwatch?

Join the Brandwatch Academy to empower your customer intelligence and scale your social media management.

At Brandwatch, we aim high. We want to build you the very best all-in-one marketing platform; one that enables brands to become an expert on any audience, connect with their communities, and continuously outperform their previous marketing efforts.  

But it’s not just about the tool, it’s about the skill. 

That’s why we’ve created Brandwatch Academy—an education hub where you can learn all the tricks of the trade and get inspiration for how best to use all the functionalities of the Brandwatch suite.

The academy invites you to explore in-depth on-demand courses and live events which will allow you to strengthen your skills according to your individual needs and at your own pace.

Let’s look at how you can benefit from the academy’s resources.

Why join the Brandwatch Academy?

As consumer behavior and social media are constantly evolving, so is the Brandwatch Social Suite.

With Brandwatch Academy, we're introducing a smarter way to:

  • Work seamlessly

The academy courses ensure that your skills related to the Brandwatch product suite are up-to-date and that you make the best of it. This way, you can focus on your core skills and efficiently maximize your marketing efforts and results.

  • Learn at your own pace

The Brandwatch Academy is an always-on resource center where you can adjust your learning pace and path according to your individual needs.

  • Celebrate your successes

During your experience with the academy, you can follow your achievements and share tips and knowledge with your colleagues. Your efforts will also be recognized with special badges and certificates to share with the world.

  • Enjoy the learning process

The academy is also a place to experience engaging video content and assessments and enjoy every step of the journey of becoming a Brandwatch superuser.

What can you learn at Brandwatch Academy?

The academy is booming with training material on social listening and social media management. It help you upgrade your current skills. Let's dive deeper into the topics that Brandwatch Academy covers.

1. Consumer Intelligence

This course is a useful source of knowledge for all Brandwatch users that want to conduct hard research without it being hard work. 

Whether you are just starting out or want to upgrade your skills, it will help you understand more about how to:

  • Collect data and explore your pre-build dashboard
  • Build dashboards to analyze your data
  • Create queries and optimize your data
  • Use Brandwatch Search

The Brandwatch Academy will help you understand how best to tackle all this functionality that will expand your knowledge about the market you’re in and your brand’s performance in it.

2. Listen

Listen is a tool that helps you hear what the world is saying about your brand across millions of online sources. It also enables you to get to know your customers better and detect if there's a crisis situations looming online.

The Brandwatch Academy courses will teach you how to:

  • Get started with Listen
  • Optimize your Listen workflow
  • Enhance your queries for better results
  • Leverage data for Facebook and Instagram

3. Measure

With Measure, you can get a clear overview of your social media results in real time and thus make better business decisions.

In the Brandwatch Academy, you will learn how to:

  • Begin with Measure
  • Create your own dashboard setup
  • Share the data from your brand with stakeholders

4. Publish

The Publish tool lets you plan and publish posts across multiple channels and save time and effort across the entire social media team—whether you're a small army or a one-man band.

In the Brandwatch Academy courses, you’ll find valuable information on:

  • The basics around Publish
  • Designing and optimizing your posts
  • Collaborating efficiently with the team

5. Engage

Engage provides you with a powerful all-in-one social media inbox from which you can seamlessly manage messages and comments across all your different accounts online.

If you join the Brandwatch Academy course you will learn how to:

  • Set up your feeds, filters, and other fundamental necessities.
  • Optimize your Engage feeds
  • Use the tool to communicate with your team

Time to start learning!

Whether you are just starting out with the Brandwatch tools or want to advance your skills, the Academy offers you different levels to choose from.

You can find more information about the Brandwatch Academy here.

If you are not part of the Brandwatch users yet and are curious to understand more about the opportunities in front of you, contact us here.

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New: Social Media Management

Everything you need
to succeed on social media

Leverage the industry-leading, all-in-one social media management solution.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.