In Brandwatch Consumer Research, there are four important steps you take when you use the platform to unlock valuable consumer insights:

• Search
• Segment
• Analyze
• Action

The first step, search, is arguably the most important.

In order to filter through and collect relevant data from the billions of conversations taking place every day, you need a powerful search engine to help navigate your way through the noise.

That’s why our engineers have redesigned our query editor, making it easier to build the queries that lead to those important consumer insight discoveries.

In the new query editor, you can:

• Use our helpful hints and tips to assist you in perfecting your boolean writing
• Visually see errors within your query using our colour coding, and then correct those errors with helpful suggestions
• Use filters to collect data from specific locations, languages, people, and more

If you’re a Brandwatch customer, you can try it now.

With the new query editor, you can search through billions of conversations quickly and at scale.

3 powerful searches to get you started

1. Use image search to explore specific products

In the new query editor, you can use image search to collect all instances of a specific object or logo.

So what happens if we search for all images containing soft drinks, and then examine this within our dashboard?