All the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy.
Published May 29th 2020
In Brandwatch Consumer Research, there are four important steps you take when you use the platform to unlock valuable consumer insights:
The first step, search, is arguably the most important.
In order to filter through and collect relevant data from the billions of conversations taking place every day, you need a powerful search engine to help navigate your way through the noise.
That’s why our engineers have redesigned our query editor, making it easier to build the queries that lead to those important consumer insight discoveries.
In the new query editor, you can:
If you’re a Brandwatch customer, you can try it now.
With the new query editor, you can search through billions of conversations quickly and at scale.
In the new query editor, you can use image search to collect all instances of a specific object or logo.
So what happens if we search for all images containing soft drinks, and then examine this within our dashboard?
From this query, you can very quickly get a glimpse into what the most popular images containing soft drinks are, and which products appear most frequently.
Is there a specific drink brand that is captured the most? Where are these pictures being taken? You may discover a brand new market that you had never considered before.
In the new query editor, users will soon be able to easily upload a list of authors to find out exactly what else they talk about online.
Perhaps you’ll listen to the conversation of your brand advocates, or key influencers? You may even want to listen to what your competitor’s consumers are saying. What might you discover?
Using longitude and latitude search in the new query editor, it has never been easier to listen to online conversation taking place in a specific location.
Discover what consumers are talking about anywhere in the world.
How does consumer conversation differ in the UK vs the US? Which day of the week are people most likely to post in Madrid? You could even see what people are saying in a particular sports arena or theme park.
What will you discover in Brandwatch Consumer Research with the new query editor?
If you’re a Brandwatch customer, you can try the new query editor now. If not, click the button below to book a meeting with a Brandwatch expert.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
