[New Research] Consumer Trends for 2022

How has living through a pandemic changed consumer behavior and perceptions?

Read the Report

Published November 25th 2014

Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

Last year businesses made $57.4m with Black Friday sales alone. As you continue to plan your marketing strategy, here are some important stats you should look...

It’s the most wonderful time of the year and businesses are getting ready to launch their holiday marketing campaigns.

The holiday months present many opportunities for business. Throughout November and December, businesses make nearly 20% of their yearly profits. In fact, last year businesses made $57.4 million with Black Friday sales alone.

As you continue to plan your holiday marketing strategy, here are some important statistics you should keep in mind.

Behold the Christmas gift rush

This holiday season, many Christmas shoppers have already got a head start on their shopping. As you identify your target customer this season, here are some factors to pay attention to:

  • 44% of customers purchase their holiday gifts a month in advance.
  • 21% of holiday shoppers spend their shopping money within the first two weeks of December.
  • 35% of holiday shoppers say they wait until a week before Christmas to begin their Christmas shopping.
  • Nearly 60% of shoppers say they would like to receive a gift card this year.

Tailor your website

In 2013, businesses made $2.29 million through Cyber Monday sales. To cater to online shoppers, it’s important to make adjustments to your website and spruce it up for the holidays. It’s also a good idea to tailor your website to the mobile shopper.

  • 66% of tablet owners will make holiday purchases.
  • 76% of smartphone owners will make holiday purchases.
  • 82% of businesses invested in their mobile presence in 2013.

Ensure you’re engaging with shoppers

Social media is an extremely important marketing tool businesses must use this holiday season. According to the infographic below, 66% of social media users shopped on Black Friday and Cyber Monday because of social media interactions with brands.

  • 93% of Facebook users have made a product recommendation or review on social media.
  • 65% of reviews or recommendations led to a conversion.

Is your brand ready to celebrate the holidays? Take a look at the following infographic to learn more about creating a holiday-themed marketing strategy:

Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.