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By Gemma JoyceApr 17
Published November 25th 2014
It’s the most wonderful time of the year and businesses are getting ready to launch their holiday marketing campaigns.
The holiday months present many opportunities for business. Throughout November and December, businesses make nearly 20% of their yearly profits. In fact, last year businesses made $57.4 million with Black Friday sales alone.
As you continue to plan your holiday marketing strategy, here are some important statistics you should keep in mind.
This holiday season, many Christmas shoppers have already got a head start on their shopping. As you identify your target customer this season, here are some factors to pay attention to:
In 2013, businesses made $2.29 million through Cyber Monday sales. To cater to online shoppers, it’s important to make adjustments to your website and spruce it up for the holidays. It’s also a good idea to tailor your website to the mobile shopper.
Social media is an extremely important marketing tool businesses must use this holiday season. According to the infographic below, 66% of social media users shopped on Black Friday and Cyber Monday because of social media interactions with brands.
Is your brand ready to celebrate the holidays? Take a look at the following infographic to learn more about creating a holiday-themed marketing strategy: