As we transition into the second month of the year, February underlines the need to spread love and warmth in the context of romance, friendships, and beyond.
This month has it all, from pizza-related celebrations to getting hyped about the Super Bowl. Your social media managers will be thanking us for these thought starters.
Black History Month #BlackHistoryMonth
February 2. World Wetlands Day #WorldWetlandsDay
February 4. World Cancer Day #WorldCancerDay
February 7. National Send a Card to a Friend Day #SendACardToAFriendDay
February 9. Super Bowl LX #SBLV #SuperBowlSunday #SuperBowl
February 9. National Pizza Day #NationalPizzaDay
February 11. Safer Internet Day #SaferInternetDay
February 11. Inventors Day #InventorsDay
February 11. International Day of Women and Girls in Science #WomenInScience
February 13. World Radio Day #WorldRadioDay
February 13. Galentine’s Day #Galentines
February 14. Valentine's Day #ValentinesDay
February 16. World Whale Day #WorldWhaleDay
February 16. Presidents' Day #PresidentsDay
February 17. Chinese New Year #LunarNewYear #ChineseNewYear
February 17. Random Acts of Kindness Day #RandomActsOfKindnessDay
February 20. Love Your Pet Day #LoveYourPetDay
February 21. International Mother Language Day #IMLD
February 22. World Thinking Day #WorldThinkingDay
February 28. National Skip the Straw Day #SkiptheStrawDay
Key Takeaway
All of these unofficial social media holidays present a unique opportunity for your brand’s social media content output to capture the attention and hearts of your target audience. You never know who’s a stickler for listening to the radio. There’s a lot to pull from to create meaningful engagement, with awareness, culture, and quirky holidays all in the mix.
Black History Month #BlackHistoryMonth
First observed in 1970, Black History Month is beloved across the world and is centered on celebrating Black culture and the successes and struggles of Black individuals throughout history.
Content idea: A weekly spotlight on Black innovators, artists, and leaders who shaped culture or industry, with short bios and key achievements.
February 2. World Wetlands Day #WorldWetlandsDayWorld
World Wetlands Day is about raising public awareness of the importance of conserving wetlands and the vital role they play for humans and the planet.
Fun fact: More than a third of endangered species rely directly or indirectly on wetlands for survival.
Content idea: Share an educational visual explaining the role wetlands play in protecting ecosystems and communities.
February 4. World Cancer Day #WorldCancerDay
It’s all about encouraging the prevention, detection, and treatment of this disease; one of the world’s most feared. This global initiative is led by the Union for International Cancer Control (UICC) and has been commemorated annually on this day since the year 2000.
Content idea: Post an awareness graphic or short video supporting cancer research, prevention, and those affected.
February 7. National Send a Card to a Friend Day #SendACardToAFriendDay
Text messages, voice notes, and videos can do the same job, leaving you feeling all warm and fuzzy at the thoughtfulness of your friend’s gesture. But we’re bringing snail mail and handwritten notes back. Think carefully about the kind of card you’d like to buy, what color pen you’d like to use, and maybe polish up your handwriting.
Content idea: Create a downloadable or printable card template with a meaningful message that followers can use.
February 9. Super Bowl LX #SBLV #SuperBowlSunday #SuperBowl
Usher and Kendrick Lamar made an absolute splash with their Super Bowl halftime performances in 2024 and 2025 respectively. This time round, we’re excited to see Bad Bunny perform in California. Some viewers tune in for the mini-concert, and others (read: marketers) cannot wait to see the commercials that air. And, of course, a large demographic tunes in to watch the actual game of American football. Pick your attraction and join in the excitement as we gear up for Super Bowl Sunday 2026.
Content idea: Put together a visual recap of the biggest game-day moments, ads, or halftime highlights, tailored to your audience.
February 9. National Pizza Day #NationalPizzaDay
We have a lot to thank Italy for, especially food-wise. On this day, it doesn’t matter if you’re team BBQ flavored pizza, team pineapples on pizza, thick crust, or thin… All that matters is the beauty of the bread and its customizable toppings. It should also be a pretty easy sell to your boss for a pizza party (you’re welcome).
Content idea: Create a mini ‘pizza flavor map’ showing which toppings are popular in different regions or cultures.
February 11. Safer Internet Day #SaferInternetDay
As the internet becomes increasingly prominent in our daily lives, so does the need for us to make it a safe place to visit and be a part of for everyone, especially children and young people. Film recommendation: Cyber Bully (2011) (Dir. Charles Binamé)
Content idea: Curate illustrated tips for safer online behavior, including password best practices and phishing awareness.
February 11. Inventors Day #InventorsDay
Curiosity, innovation, brilliance. These words might come to mind when you think about inventors and the important work they do. From Da Vinci to Stephanie Kwolek and Henry Ford, we’re glad to have a day dedicated to honoring these great minds and the transformative contributions they’ve made to society.
Content idea: Feature a story of a game-changing inventions and the people behind it.
February 11. International Day of Women and Girls in Science #WomenInScience
Like we just touched on regarding the previous holiday, women are incredible at science. Stephanie Kwolek, who passed away about a decade ago, was a Polish-American chemist known for inventing Kevlar in the late 1960s. From law & order operations and hip-hop rivalries to action movies, bullet-proof vests made of this material are always front and center. Side note: Kevlar is also used for more applications, like bicycle tires and racing sails.
We’re excited to recognize the achievements of women and girls in science and encourage the next wave of female scientists to leave their mark on the world.
Content idea: Spotlight inspiring women in STEM with short bios, quotes, or career highlights.
February 13. World Radio Day #WorldRadioDay
A tool for communication, education, entertainment, and amplifying cultural expression, the radio has been a friend to society since the turn of the 20th century. Kids of today might not recognize the significance of radios, but as long as we do, its legacy will carry on.
Content idea: Celebrate the power and legacy of audio with short clips of iconic broadcasts.
February 13. Galentine’s Day #Galentines
Sisterhood is a beautiful thing to behold. Get the girls together for a cute dinner date or outing to celebrate the beauty of your friendship. The more toasts, the better, and the same goes for wine.
Content idea: Compile a list of favorite friendship rituals, tips, or DIY ideas that celebrate platonic relationships.
@mypheme Tag your Galentine’s besties 😍💓💓 #pinkdresses #galentinesdayideas #galentinesday #besties #pinkdressgirl #dresses ♬ feather sped up - focusonspeed
February 14. Valentine's Day #ValentinesDay
This might be one of February’s most popular unofficial holidays. From primary school crushes to relationships, marriages, and the like, Cupid is always in his element on this day. An insight from Brandwatch Consumer Research: Chocolate got more social media mentions than flowers on Valentine’s Day in 2025 (189k vs 187k).
Content idea: Curate a hand-written poster of moments when your employee felt the most loved and supported.
February 16. World Whale Day #WorldWhaleDay
I’m not sure if the same applies to you, but my key association with whales is the Jonah story from Sunday school. Maybe that’s why World Whale Day is celebrated every third Sunday in February. Either way, it’s clear that these titans of the sea have been around for a long time and need our help with protecting their ocean habitat.
Content idea: Highlight fascinating whale behaviors or surprising facts through short, punchy ‘did you know?’ style posts.
February 16. Presidents' Day #PresidentsDay
Although the day typically honors American presidents George Washington and Abraham Lincoln (both born in February), Presidents' Day has evolved into a day of celebrating the birthdays and lives of all US presidents.
Content idea: Put together a timeline of pivotal decisions or innovations by past leaders and their lasting impact.
February 17. Chinese New Year #LunarNewYear #ChineseNewYear
Usher in the year of the Fire Horse, beginning on February 17, 2026, and concluding celebrations on March 3, 2026. The fire horse is associated with qualities like independence, breakthroughs, and grace.
Content idea: Bring the traditions and zodiac symbolism to life with a mini cultural guide
@tedtoks What's your sign? In Western astrology, it's a constellation determined by when your birthday falls in the calendar. But according to the Chinese zodiac, it's your shuxiang, meaning the animal assigned to your birth year. And of the many myths explaining these animal signs and their arrangement, the most enduring one is that of The Great Race. Megan Campisi and Pen-Pen Chen recount this classic myth. [Directed by Marta Prokopová, narrated by Pen-Pen Chen, music by WORKPLAYWORK and Cem Misirlioglu]. #chinesezodiac #lunarnewyear #tedtalk #TEDEd #zodiacsigns ♬ original sound - TED Talks
February 17. Random Acts of Kindness Day #RandomActsOfKindnessDay
Create a ripple effect of goodwill by taking part in random acts of kindness. It doesn’t matter if they’re friends, family members, colleagues, or complete strangers. Let’s stay on the theme of leading with love as we move through the world in 2026.
Content idea: Capture small, meaningful gestures in your community or team through a photo or mini vlog series.
February 20. Love Your Pet Day #LoveYourPetDay
We don’t doubt that you do this every day, but some extra attention for your pet couldn’t hurt. Maybe kick back and watch a movie about their kind of animal with them. Hotel for Dogs, Puss in Boots, Ponyo. Hopefully not Stuart Little?
Content idea: Create a “day in the life” series showing how pets influence routines, moods, or creativity.
February 21. International Mother Language Day #IMLD
There are over 7,100 spoken and signed languages in the world, and even more dialects. Just for some perspective, English, only one of these languages, boasts over 160 dialects. It’s imperative that we all make the effort to keep our languages and dialects alive as the threat of their extinction rises.
Content idea: Map out the most spoken languages in your audience’s region and share one meaningful word from each.
February 22. World Thinking Day #WorldThinkingDay
Surprisingly niche, World Thinking Day was designed for Girl Guides and Girl Scouts to think about their “sisters” and the impact of guiding. This day has been commemorated since February 1926 and is celebrated by Scout and Guide organizations in over 150 countries.
Content idea: Build a visual “challenge board” with questions or scenarios that encourage reflection and critical thinking.
February 28. National Skip the Straw Day #SkiptheStrawDay
February 28 is all about raising awareness about the damaging effects of single-use plastics, like plastic straws. You can observe this day by abandoning straws altogether or opting for reusable options like stainless steel, bamboo, or glass straws. Albeit single-use, paper straws could also be an option because they’re biodegradable. And if you’re feeling really adventurous, consider going for a pasta straw. Yes, they exist.
Content idea: Show the impact of single-use plastics versus sustainable alternatives with simple, visual comparisons.
@diversdirect Ditch using plastic straws and use these reusable aluminum ones instead!! #diversdirect #straws #nationalday #aluminumstraw #plasticfree #ecofriendly #straw #beach #environment #plastic ♬ original sound - Divers Direct
That’s a wrap
Keep the momentum going for your brand and hit all your Q1 goals with our fun-packed social media insights.
For more content to help level up your social media and marketing strategy, check out our Social Media Holiday Calendar 2026.
