The Online World of Lego

Who doesn’t like a good box of Lego? I can still remember the set I had as a kid, a space shuttle one I never had the attention span to fully complete. It was way more fun to create alien spaceships driven by horses taken from my sister’s stable set (there’s an idea for you […] Read more

Brands By Joshua Boyd on April 13th 2018

Customer Story: Co-op’s Support of the #ReverseAdvent Campaign

Last year, Co-op supported the #ReverseAdvent trend over the Christmas holiday period on social media. The trend saw the public saving one item – usually an item of food – each day of Advent, and then, on Christmas Eve, they’d donate their hamper of goods to someone or a local cause in need. As a […] Read more

Brands By Jordan McDowell on September 20th 2017

Aspiring to be a Cool Brand on Social? Zoom in on Denny’s

I remember when I discovered Denny’s. I’m not talking about the restaurant-chain, either. I’ve known the restaurant since I was a child. No, no. I’m talking about Denny’s Twitter account; a gem by all standards. I follow journalists and news outlets to receive information swiftly. I follow photographers and their various inspirations because – secretly […] Read more

Brands By Kellan Terry on March 27th 2017

React: Social Media’s Reaction to #AppleEvent in Five Charts

Apple events never fail to get people talking. Read more

Brands By Gemma Joyce on March 22nd 2016

React: Nike Causes Storm Targeting Long-form Ads at Millennials

Nike’s new leap of faith into long-form marketing with the campaign “Margot vs. Lily” is making waves on social, but is it for the right reasons? Read more

Brands By Cara Sherratt on March 17th 2016

React: New Netflix Socks Become Unlikely Global Festive Craft Craze

Netflix’s release of a how-to guide for creating your own electronic socks has caused a stir on social. Read more

Brands By Gemma Joyce on December 18th 2015

React: Spotify Wounds Apple Music After Free Trial, But The War’s Not Over

If you’ve got an iPhone – or bought one in the last month – you’ve probably tried out Apple Music. Read more

Brands By Marcus Beard on October 19th 2015

AmazonFresh: Appealing to a New Market of Unhappy Shoppers

Technology has shortened the feedback loops in almost every industry. Read more

Brands By Marcus Beard on September 18th 2015

Research: What Can Six Flags, Disney and Alton Towers Learn from Social Media?

As the sun peeks out through the grey drizzle we’ve become accustomed to in the last few months, everyone’s looking to get outside as much as possible. For some, the idea of ‘fun in the sun’ is strapping into a small cart and being hurled around a steel track at over 70mph. Read more

Brands By Marcus Beard on June 8th 2015

Why Has Twitter Suddenly Gone Wild For P.F. Chang’s?

Recently we’ve seen an explosion of interest around long-standing Asian-themed restaurant P.F. Chang’s, leaving us all scratching our heads in wonder. Chang’s Spicy Chicken is as spicy as ever and the Ginger Chicken with Broccoli is characteristically neglected. Let’s not even talk about the cold green tea noodles. It’s too early for that. Read more

Brands By Marcus Beard on December 16th 2014

John Lewis, Monty the Penguin and the Power of Putting Digital First

With no Thanksgiving for us Brits to look forward to, November is traditionally the time on this side of the pond when Christmas starts. And boy, has it started. If you’re in the UK and haven’t been living in a cave for the past few days, you’ll have seen – or at least heard of […] Read more

Brands By Natalie Meehan on November 10th 2014

It’s Time For FourthMeal… On Your Phone

Taco Bell isn’t the first fast food brand in the world to execute a social media campaign. But its recent blackout is a unique example of combining a product update, customer service, and social media to create an end-to-end campaign that has our attention here at Brandwatch. Read more

Brands By Ashling Scanlon on October 31st 2014