B2B Content Marketing: Only as Strong as its Weakest Link

  Content marketing is core to B2B marketing today. Read more

Guide By Peter Morgan on October 3rd 2016

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Global spending on social media advertising is forecast to reach $29.9bn in 2016. And it’s rising fast, predicted to grow a further 20% in 2017 – reaching $36bn and representing 16% of all digital ad spending. Social networks have made … Read more

Guide By Peter Morgan on September 26th 2016

New Guide: Thoughts On Crafting a Brand Identity

Executives at the agency Wieden+Kennedy must have been pleased to find out that, amidst the multi-million dollar advertisements featured at the 2010 Super Bowl, it was actually their Old Spice YouTube video that captured the public’s imagination. The video forever … Read more

Guide By James Lovejoy on August 9th 2016

How to Measure Paid, Owned, and Earned Media

The idea of paid, owned and earned media has been around for quite some time. Relying too heavily on one marketing stream can leave you vulnerable should an unexpected change reduce its output, so it’s important to get a balance of sources … Read more

Guide By Kit Smith on June 30th 2016

How to Measure Share of Voice: PPC, SEO and Social Media

One of the things that keeps marketers fretting late at night is trying to decide which metrics to measure. When you have the ability to count every click and scroll, the indecisive marketer could easily develop analysis paralysis. Read more

Guide By Kit Smith on June 15th 2016

Ask an Expert: Generate Actionable Marketing Intelligence with Social Data

Do you find your social listening initiatives provide you with actionable insights or are you left wanting for more?  Read more

Guide By Jillian Ney on April 28th 2016

Guide: How to Upgrade Your SEO and Content Marketing Strategy

SEO is one of those oft-misunderstood marketing activities. Content marketing’s less sexy friend, reliant on algorithms and ever-shifting keyword research. Read more

Guide By Natalie Meehan on March 23rd 2016

Brand Equity Modernized: Why Social Media is your Best Asset

In 2003, Michael Jordan retired from basketball for the third time. Read more

Guide By Kit Smith on March 8th 2016

Social Media Crisis Management: How to Respond to a Social Crisis

The unprecedented rise of online media has seen an explosion of easily accessible information. It has also led to a rise in the channels available for communication between brand and consumer. And it has meant that from time to time, … Read more

Guide By Kit Smith on February 10th 2016

Marketing: The Complete Guide to Online Competitive Analysis

Before the digital age, undertaking competitive analysis was much trickier. If it was available to you, comparing revenue data would give you a solid idea of how you stacked up against the competition. Read more

Guide By Kit Smith on February 3rd 2016
Guide By Natalie Meehan on December 2nd 2015

Energy Providers: Tips on Leveraging Social Analytics for Consumer Insights

In 1992, US Congress enacted the Energy Policy Act to begin deregulation of the energy sector, replacing a government monopoly with competing sellers. Read more

Guide By Kit Smith on November 12th 2015

Marketing: Measuring Share of Voice in the Fashion Industry

Understanding share of voice is an important component in both market research and competitor benchmarking. While it is a top line metric, it is a great starting point rather than an irrelevance. Read more

Guide By Kit Smith on November 4th 2015