Interview: The Co-op on Using Social Listening to Influence Decision Making.

As Customer Marketing Manager here at Brandwatch, I love nothing more than talking to our customers. I was fortunate enough to spend a couple of days earlier this month with over 300 of our customers at our Now You Know … Read more

Interview By Hannah Tregear on May 23rd 2017

Inside Brandwatch: 30 Minutes on Slack with Heather Truettner

Welcome to a new thing I’m trying out on the Brandwatch Blog, where I ask people around the company to ‘Spend 30 Minutes on Slack’ with me. It’s an unfiltered, un-edited look into the Slack channels inside Brandwatch, where emoji … Read more

Interview By Natalie Meehan on April 26th 2017

Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data

Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her … Read more

Interview By Ruxandra Mindruta on April 13th 2017

Interview: Becky Wang on the Role of Creativity and Data in Marketing

The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name.  Currently the CEO of Crossbeat, she has extensive experience in … Read more

Interview By Ruxandra Mindruta on April 7th 2017

Using Social Data to Measure the Success of the First Ever Round-the-World Solar Flight

In July 2016, Solar Impulse, a solar-powered aircraft capable of flying day and night without a single drop of fuel, completed its record-breaking voyage around the world. Swiss explorers Bertrand Piccard and André Borschberg were the driving force behind the adventure … Read more

Interview By Hannah Tregear on April 4th 2017

Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown

People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more

Interview By Ruxandra Mindruta on March 31st 2017

Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

EntSight is a research consultancy for the age of audience data, providing insights and strategies to support brand and entertainment marketing decisions. The consultancy also helps brands measure the effectiveness and value of campaigns, identify the most valuable partnerships and … Read more

Interview By Hannah Tregear on March 24th 2017

Interview: Agility, Innovation and Using Social Data at L’Oreal

L’Oréal is the world leader in the beauty industry. With 32 brands in 130 countries, it covers the whole cosmetics sector, from lipsticks to perfumes and dermatology. Read more

Interview By Mélanie Corolleur on March 23rd 2017

Interview: Talking Metrics, Election Lighting and Success With Renegade

In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 of the … Read more

Interview By Hannah Tregear on January 11th 2017

Women in Tech: Discussing Innovation, Diversity & Sexism with Meta Brown

One of the many perks of working at Brandwatch is the sheer volume of incredibly smart women (and men! You’re great too!) I get to spend time with, and talk to, every day. I feel like I’m constantly inspired  – working … Read more

Interview By Natalie Meehan on December 9th 2016

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

In 2015 Brandwatch expanded its fast growing business, opening its first location in the APAC region. Building on presence in the UK, North America and Germany (and now followed by the opening of our Paris, France office), we created a … Read more

Interview By Hannah Tregear on November 22nd 2016

Interview: Richard Shotton on Consumer Insights, and the Importance of Context

In the latest in our series of blog interviews within the consumer market insights industry, we had the pleasure to talk to Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD. Prior to his current role, he spent twelve years … Read more

Interview By Ruxandra Mindruta on November 16th 2016

Interview: Talking CMI with the Director of Analytics and Advisory at Deep Focus

Deep Focus is a digitally led global creative agency founded in 2002 by Ian Schafer. Part of Engine Group, the agency is headquartered in New York City with offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Deep … Read more

Interview By Hannah Tregear on October 31st 2016

Interview: Sven Bergvall on Perception, Insights and Analysis at Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Over 40% of the world’s mobile traffic is carried over Ericsson’s networks. They have customers in over 180 countries and industry solutions ranging from Cloud services, … Read more

Interview By Hannah Tregear on October 24th 2016