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Interview: Getting Your Business Ready for the Next Disruption with Minter Dial

We’re no longer on the verge of massive change; we’re right in the middle of it. The leaders of new marketing organizations have increasingly started to shift their attention towards consumer behaviors, becoming masters of aligning strategy around customer experience, orchestrating resources, and driving the enterprise forward. To find out more about emerging technologies, disruption, […] Read more

Interview By Ruxandra Mindruta on November 21st 2017

Interview: Lauren Perkins on Building Success in the Startup Marketing World

In the latest edition of our interview series with thought leaders in the marketing space, we spoke to Lauren Perkins; serial entrepreneur, thought leader, and CMO.  Her latest venture, FlyFit, combines her love of fitness, adventure, and performance to create the first wellness and fitness studio that provides instructor-led and interactive workouts to international airports. […] Read more

Interview By Ruxandra Mindruta on October 4th 2017

Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg

In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she has shared with us lots of great tips on marketing and sales alignment, useful advice […] Read more

Interview By Ruxandra Mindruta on August 31st 2017

Interview: Azeem Azhar On The Next Big Disruptions In The Marketing World

The world of marketing has changed drastically from where it was ten years ago, and emerging technologies have had an enormous impact on its development. With buzzwords such as machine learning, AI, big data and VR dominating conversations on the future of marketing and customer experience, we’ve reached out to Azeem Azhar, product entrepreneur, tech […] Read more

Interview By Ruxandra Mindruta on August 25th 2017

Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation

Our interview series featuring brilliant minds in the marketing space continues. Whilst stuck in traffic, Matt Preschern, CMO for HCL Technologies, kindly agreed to have an open, friendly conversation about the key lessons he’s learnt in over 25 years of experience in marketing, the biggest challenges he’s facing, views on employee centricity, and some great […] Read more

Interview By Ruxandra Mindruta on August 9th 2017

Artificial and Augmented Intelligence: Talks with Intel’s Chief Data Scientist, Bob Rogers

I recently sat down to chat with Bob Rogers, Intel’s Chief Data Scientist for Analytics and AI. I sought out answers to the some of the most popular questions related to artificial and augmented intelligence. The entire interview was illuminating, and shed some light on aspects that many people wouldn’t know about. So what is […] Read more

Interview By Ronald van Loon on August 2nd 2017

Interview: Margaret Molloy on Simplicity and Influence in the CMO World

As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years experience as a B2B growth instigator, achieved by uniting brand building with demand generation. Recognized by Forbes […] Read more

Interview By Ruxandra Mindruta on July 11th 2017

Interview: Mike Volpe Shares His Success Stories

In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of the hottest startups in cybersecurity and recently raised $100m. He was previously with Hubspot, where […] Read more

Interview By Ruxandra Mindruta on June 29th 2017

30 Minutes on Slack: Ana-Marija Spajic

Last month I trialled a new thing here on this very blog: ’30 Minutes on Slack’. It turns out everyone loved it! So here I am once again, having a chat on Slack with a colleague with the end goal of giving you a behind-the-scenes peek at how it rolls here at Brandwatch. Essentially I’m […] Read more

Interview By Natalie Meehan on June 2nd 2017

Interview: The Co-op on Using Social Listening to Influence Decision Making.

As Customer Marketing Manager here at Brandwatch, I love nothing more than talking to our customers. I was fortunate enough to spend a couple of days earlier this month with over 300 of our customers at our Now You Know Conference in Denver. If you weren’t there (you missed out!) you can catch up on […] Read more

Interview By Hannah Tregear on May 23rd 2017

Inside Brandwatch: 30 Minutes on Slack with Heather Truettner

Welcome to a new thing I’m trying out on the Brandwatch Blog, where I ask people around the company to ‘Spend 30 Minutes on Slack’ with me. It’s an unfiltered, un-edited look into the Slack channels inside Brandwatch, where emoji run free, and there are highly confidential secrets typed every second. If you’re as nosy […] Read more

Interview By Natalie Meehan on April 26th 2017

Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data

Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her love for data visualization. Over the past decade, she held analytical positions in banking, private […] Read more

Interview By Ruxandra Mindruta on April 13th 2017

Interview: Becky Wang on the Role of Creativity and Data in Marketing

The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name.  Currently the CEO of Crossbeat, she has extensive experience in a number of high-innovation industries including advertising and media, financial services technology, consumer marketing, and […] Read more

Interview By Ruxandra Mindruta on April 7th 2017

Using Social Data to Measure the Success of the First Ever Round-the-World Solar Flight

In July 2016, Solar Impulse, a solar-powered aircraft capable of flying day and night without a single drop of fuel, completed its record-breaking voyage around the world. Swiss explorers Bertrand Piccard and André Borschberg were the driving force behind the adventure and took turns piloting the single-seater airplane, crossing Asia, the Pacific Ocean, the USA, the […] Read more

Interview By Hannah Tregear on April 4th 2017