Interview: Agility, Innovation and Using Social Data at L’Oreal

L’Oréal is the world leader in the beauty industry. With 32 brands in 130 countries, it covers the whole cosmetics sector, from lipsticks to perfumes and dermatology. Organized into four divisions – consumer products, luxury products, professional products and active … Read more

Interview By Mélanie Corolleur on March 23rd 2017

Interview: Talking Metrics, Election Lighting and Success With Renegade

In our first interview of 2017 we speak with Drew Neisser, Founder and CEO of Renegade. Drew is a published author, his most recent book “The CMO’s Periodic Table: A Renegade’s Guide to Marketing,” features interviews with 64 of the … Read more

Interview By Hannah Tregear on January 11th 2017

Women in Tech: Discussing Innovation, Diversity & Sexism with Meta Brown

One of the many perks of working at Brandwatch is the sheer volume of incredibly smart women (and men! You’re great too!) I get to spend time with, and talk to, every day. I feel like I’m constantly inspired  – working … Read more

Interview By Natalie Meehan on December 9th 2016

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

In 2015 Brandwatch expanded its fast growing business, opening its first location in the APAC region. Building on presence in the UK, North America and Germany (and now followed by the opening of our Paris, France office), we created a … Read more

Interview By Hannah Tregear on November 22nd 2016

Interview: Richard Shotton on Consumer Insights, and the Importance of Context

In the latest in our series of blog interviews within the consumer market insights industry, we had the pleasure to talk to Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD. Prior to his current role, he spent twelve years … Read more

Interview By Ruxandra Mindruta on November 16th 2016

Interview: Talking CMI with the Director of Analytics and Advisory at Deep Focus

Deep Focus is a digitally led global creative agency founded in 2002 by Ian Schafer. Part of Engine Group, the agency is headquartered in New York City with offices in Los Angeles, San Francisco, London, Shanghai and Hong Kong. Deep … Read more

Interview By Hannah Tregear on October 31st 2016

Interview: Sven Bergvall on Perception, Insights and Analysis at Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Over 40% of the world’s mobile traffic is carried over Ericsson’s networks. They have customers in over 180 countries and industry solutions ranging from Cloud services, … Read more

Interview By Hannah Tregear on October 24th 2016

Interview: Marketing Agency iCrossing on Unleashing Potential With Incredible Insights

iCrossing is a global marketing agency owned by media giant Hearst. With access to some of the most influential and innovative content creation teams on the planet as well as exceptionally sophisticated data capabilities, they’re leading the way when it … Read more

Interview By Gemma Joyce on August 30th 2016

Can Machines Do the Work? Exploring the World of Data Science and AI

The blend of human and computer intelligence is happening right before us, shaping the society that we live in. Huge computing power has been unleashed, but the role of the human is still incredibly important. At our Now You Know Conference … Read more

Interview By Natalie Meehan on August 23rd 2016

Interview: How Toys “R” Us Uses Social Data to Unearth Powerful Consumer Insights

Toys “R” Us is the world’s leading specialty toy and baby products retailer, with stores in 37 countries and an annual workforce of approximately 62,000 employees worldwide. Read more

Interview By Hannah Tregear on August 2nd 2016

Interview: Bookatable on Building and Engaging an Online Community

Bookatable is an online restaurant reservation service providing real-time reservation services for 15,000 restaurants across 39 countries. Read more

Interview By Kit Smith on July 26th 2016

Brian Solis: Thoughts on Disruption, Innovation and the Future of Marketing

The future of marketing. One sentence returning 411,000,000 search results on Google – but very few of those results will be useful, and how to best sift through so many thoughts on one topic? Read more

Interview By Natalie Meehan on July 19th 2016

Let’s Debate: Traditional Market Research versus Social Insights

Will McInnes opened up a debate at the Now You Know Conference back in May with a thought that really resonated with me. Read more

Interview By Natalie Meehan on July 13th 2016

Interview: Toshiba on Discovering Consumer Insights Through Social

Toshiba is a worldwide company with a hugely diversified range of products and services. Read more

Interview By Kit Smith on July 11th 2016