Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need … Read more

Trending By Kristian Bannister on April 18th 2017

United Airlines Mentions Exceed 1.5 Million in a Day As Passenger Dragged From Plane

United Airlines has seen a largely negative reaction on social media after footage surrounding a man being dragged from one of its planes went viral on Monday. Mentions soared United was recently embroiled in a storm of negative tweets after … Read more

Trending By Gemma Joyce on April 11th 2017

Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Twitter turned on the creators of the now infamous Kendall Jenner Pepsi ad this week. The ad, which has now been pulled, featured Jenner joining a protest and has been widely criticized. The Brandwatch React team examined how social media reacted … Read more

Trending By Gemma Joyce on April 7th 2017

When Will April The Giraffe Give Birth?

The internet has made stars of many animals – Grumpy Cat, the IKEA coat monkey, Harambe… And now we have a new distinguished mammal, renowned for prompting the question on every person’s lips for the last month: When will April … Read more

Trending By Gemma Joyce on April 4th 2017

Fighting Fires on Social Media: Leggings and United Airlines

United Airlines has been embroiled in a social media storm after a member of the public began tweeting about an incident involving two young women wearing leggings attempting to board a flight. What happened quickly turned into a social media … Read more

Trending By Gemma Joyce on March 29th 2017

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

On Tuesday, new Apple products were announced in a relatively quiet way. Read more

Trending By Gemma Joyce on March 22nd 2017

Everything You Need To Know About International Women’s Day 2017 On Social

International Women’s Day saw social media celebrate victories and highlight work that needs to be done. We have the data. Read more

Trending By Gemma Joyce on March 9th 2017

MWC 2017: The Standout Brands, Tech & Moments On Social

MWC 2017: A place where incredible new tech wowed us and ghosts of cell phones past came back to life. Read more

Trending By Gemma Joyce on March 3rd 2017

How to Post a Slideshow to Instagram & What People Think of the Latest Update

Instagram’s latest update means users can now share multiple photos and videos in one post, but how has that gone down? Read more

Trending By Gemma Joyce on February 24th 2017

The Internet Reacts to CES 2017 in Social Data Charts

The future is here and CES 2017 has shown it off in spectacular fashion. Read more

Trending By Gemma Joyce on January 9th 2017

Delete Your Account: PewDiePie to Quit YouTube, Internet Gets Angry

PewDiePie, the top-subscribed YouTuber of all time, is to delete his account once he reaches 50 million subscribers, he has announced. Read more

Trending By Gemma Joyce on December 6th 2016

Tech Data: Analyzing Cyber Monday on Social Media

Cyber Monday, the consumer tech-focused little sister to the infamous Black Friday, is upon us. But what are people shopping for this year? Read more

Trending By Gemma Joyce on November 28th 2016

Fights, Memes & NASA: Black Friday on Social Media

Bank accounts beware, it’s Black Friday. Read more

Trending By Gemma Joyce on November 25th 2016

What Was Social Media Most Thankful For This Thanksgiving?

The holidays are upon us and the world definitely needs them. Read more

Trending By Gemma Joyce on November 24th 2016