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The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

John Lewis 2017: Trying to Understand #MoztheMonster on a Hangover is Harder Than You’d Think

NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November, just after the halloween decorations are boxed […] Read more

Trending By Natalie Meehan on November 10th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual objects in the real world, and they’re going to help us. According to the Chief […] Read more

Trending By Gemma Joyce on October 20th 2017

NYKConf Europe 2017: Day One Live Blog

Hello and welcome to day one of the Now You Know Conference, Europe 2017! The coffee is great, Hall and Oates is playing in the main ballroom, and a colleague just plucked an errant piece of pastry off my face. It’s GO TIME. If you’ve followed along before for the Europe, Denver and Chicago conferences […] Read more

Trending By Natalie Meehan on October 17th 2017

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

We are living through tumultuous times – times when the world needs ridiculous stories like the McDonald’s Szechuan Sauce debacle to get us through. Let me fill you in what happened, and I’ll throw in some data along the way. Szechuan sauce: A history Szechuan sauce was on the McDonald’s menu back in 1998, released in […] Read more

Trending By Gemma Joyce on October 9th 2017

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) iPhone X, the Apple Watch Series 3 and 4K Apple TV. Apple Events are always […] Read more

Trending By Gemma Joyce on September 13th 2017

PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. While playing a first person shooter, the YouTube star (real name Felix Kjellberg) began a […] Read more

Trending By Gemma Joyce on September 11th 2017

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Last week saw Hurricane Harvey and the devastation it wrought on the greater Houston area dominate the headlines. This was the proper place for the media to concentrate last week. I, however, won’t take you on a journey of the ins and outs of this social discussion. It was a natural disaster that I don’t […] Read more

Trending By Kellan Terry on September 5th 2017

Solar Eclipse 2017 Data: Mapping the Course of the Eclipse with Geo-Tagged Tweets

The 2017 solar eclipse has come and gone, and the memes were wonderful. The Brandwatch React team, all high on lunar goodness, decided to track mentions of the eclipse as it took place to see how widespread the moon-related hysteria really was. It turns out it was a big, big thing. Solar eclipse 2017 data: […] Read more

Trending By Gemma Joyce on August 22nd 2017

The Data on Just How Much People Hate the Idea of Dunkin’ Donuts Changing its Name

There was one news story that dominated the headlines last week. Just one. You know the story I’m referencing. In fact, you’re probably still seeing, and learning the latest developments, around it today. I didn’t want to write about that. Military solutions are now fully in place,locked and loaded,should North Korea act unwisely. Hopefully Kim […] Read more

Trending By Kellan Terry on August 14th 2017

The Secret Weapon in the Lyft versus Uber Fight? Enter, Taco Mode

Last week we noticed social bubbling around the ride-sharing company Lyft, and a co-marketing promotion they entered with Taco Bell. Examining the past two weeks we see that Lyft has been mentioned more than 310,000 times online – a large discussion that many brands don’t achieve in such a time period. However, Uber’s conversation is larger […] Read more

Trending By Kellan Terry on July 31st 2017

Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson

We walked into last week with another prime example of a customer complaining on social, and sparking a bit of a hubbub for a brand. While this isn’t unusual – social platforms are constantly used for customer service – the attention and headlines that this seemingly routine occurrence received was. We dive into the data and […] Read more

Trending By Kellan Terry on July 24th 2017

Doctor Who 13: How the World Reacted to the New, Female, Doctor

Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’. That isn’t to say that I dislike it, I just haven’t made a habit of watching it. What has grabbed my attention, however, was watching people on social last night and today totally […] Read more

Trending By Natalie Meehan on July 17th 2017