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Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) … Read more

Trending By Gemma Joyce on September 13th 2017

PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. … Read more

Trending By Gemma Joyce on September 11th 2017

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Last week saw Hurricane Harvey and the devastation it wrought on the greater Houston area dominate the headlines. This was the proper place for the media to concentrate last week. I, however, won’t take you on a journey of the … Read more

Trending By Kellan Terry on September 5th 2017

Solar Eclipse 2017 Data: Mapping the Course of the Eclipse with Geo-Tagged Tweets

The 2017 solar eclipse has come and gone, and the memes were wonderful. The Brandwatch React team, all high on lunar goodness, decided to track mentions of the eclipse as it took place to see how widespread the moon-related hysteria … Read more

Trending By Gemma Joyce on August 22nd 2017

The Data on Just How Much People Hate the Idea of Dunkin’ Donuts Changing its Name

There was one news story that dominated the headlines last week. Just one. You know the story I’m referencing. In fact, you’re probably still seeing, and learning the latest developments, around it today. I didn’t want to write about that. … Read more

Trending By Kellan Terry on August 14th 2017

The Secret Weapon in the Lyft versus Uber Fight? Enter, Taco Mode

Last week we noticed social bubbling around the ride-sharing company Lyft, and a co-marketing promotion they entered with Taco Bell. Examining the past two weeks we see that Lyft has been mentioned more than 310,000 times online – a large discussion … Read more

Trending By Kellan Terry on July 31st 2017

Hot Topic Data Deep Dive: Looking at Subway Failures, Delta vs Ann Coulter, and OJ Simpson

We walked into last week with another prime example of a customer complaining on social, and sparking a bit of a hubbub for a brand. While this isn’t unusual – social platforms are constantly used for customer service – the attention … Read more

Trending By Kellan Terry on July 24th 2017

Doctor Who 13: How the World Reacted to the New, Female, Doctor

Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’. That isn’t to say that I dislike it, I just haven’t made a habit of watching … Read more

Trending By Natalie Meehan on July 17th 2017

Amazon Prime Day: 10 Things People Want to Buy

Amazon Prime Day is upon us and thousands of people are discussing the deals online. The Brandwatch React team jumped straight into the data to find out what people were talking about and what they intended to buy in the day … Read more

Trending By Gemma Joyce on July 11th 2017

Fast Data: No Excuses For Cricket Star Sachin Tendulkar’s Get Fit Campaign

Exercise might not be the first thing to spring to mind on a Monday morning, but world famous cricket star Sachin Tendulkar has caused quite the fitness stir. In a tweet to his 17 million followers (which has recently been deleted), … Read more

Trending By Gemma Joyce on July 10th 2017

Glastonbury 2017 in Five Social Data Charts

Glastonbury 2017 is over, and as thousands of glitter and mud-caked, hungover revelers stumble wearily towards their bus home (many of our own colleagues included), our Brandwatch React team is feeling fresh faced and on it with some Glasto data. Whether … Read more

Trending By Gemma Joyce on June 26th 2017

Uber, Amazon and Ken Dolls: Inside Our PR Team’s Emails

The rich appear to get richer as Amazon and George Clooney make big business moves in this week’s headline roundup. If you didn’t have time to read a newspaper, or visit your favorite news site, don’t worry – we have … Read more

Trending By Kellan Terry on June 26th 2017

New Ken Dolls: How The Internet Is Reacting To Barbie’s New Man

A range of new Ken Dolls has been announced by Mattel. Naturally this caused swathes of people, many of whom’s Barbie and Ken dolls are holding hands in a landfill croaking out “When somebody loved me“, to take to the internet … Read more

Trending By Gemma Joyce on June 23rd 2017

WWDC, Comey, J. Crew, and Social Data: The Week in Review

It’s everyone’s favorite time. The moment we take to look back before we move forward. Check out last week’s headlines with some extra social data thrown in the mix. MONDAY London – A terrorism attack in London left seven people … Read more

Trending By Kellan Terry on June 12th 2017