Doctor Who 13: How the World Reacted to the New, Female, Doctor

Full disclosure: I’m not a Doctor Who fan. In fact, I just had to Google whether it’s styled as ‘Dr. Who’ or ‘Doctor Who’. That isn’t to say that I dislike it, I just haven’t made a habit of watching … Read more

Trending By Natalie Meehan on July 17th 2017

Amazon Prime Day: 10 Things People Want to Buy

Amazon Prime Day is upon us and thousands of people are discussing the deals online. The Brandwatch React team jumped straight into the data to find out what people were talking about and what they intended to buy in the day … Read more

Trending By Gemma Joyce on July 11th 2017

Fast Data: No Excuses For Cricket Star Sachin Tendulkar’s Get Fit Campaign

Exercise might not be the first thing to spring to mind on a Monday morning, but world famous cricket star Sachin Tendulkar has caused quite the fitness stir. In a tweet to his 17 million followers (which has recently been deleted), … Read more

Trending By Gemma Joyce on July 10th 2017

Glastonbury 2017 in Five Social Data Charts

Glastonbury 2017 is over, and as thousands of glitter and mud-caked, hungover revelers stumble wearily towards their bus home (many of our own colleagues included), our Brandwatch React team is feeling fresh faced and on it with some Glasto data. Whether … Read more

Trending By Gemma Joyce on June 26th 2017

Uber, Amazon and Ken Dolls: Inside Our PR Team’s Emails

The rich appear to get richer as Amazon and George Clooney make big business moves in this week’s headline roundup. If you didn’t have time to read a newspaper, or visit your favorite news site, don’t worry – we have … Read more

Trending By Kellan Terry on June 26th 2017

New Ken Dolls: How The Internet Is Reacting To Barbie’s New Man

A range of new Ken Dolls has been announced by Mattel. Naturally this caused swathes of people, many of whom’s Barbie and Ken dolls are holding hands in a landfill croaking out “When somebody loved me“, to take to the internet … Read more

Trending By Gemma Joyce on June 23rd 2017

WWDC, Comey, J. Crew, and Social Data: The Week in Review

It’s everyone’s favorite time. The moment we take to look back before we move forward. Check out last week’s headlines with some extra social data thrown in the mix. MONDAY London – A terrorism attack in London left seven people … Read more

Trending By Kellan Terry on June 12th 2017

Tiger Woods, Covfefe, and Sgt Pepper: Inside our PR Team’s Emails

We’re looking to start a new, little tradition here at Brandwatch, and by tradition I mean a weekly segment that is composed from a collective of daily emails shared within our communications team. The nature of these daily emails is … Read more

Trending By Kellan Terry on June 5th 2017

Fidget Spinners: Have They Reached Peak Popularity? (Or, When Will This Madness End?)

Fidget spinners are taking over the world. From classrooms to offices, the spinning toys (that spin, and only spin), are wielded by children and grown-ups alike. In fact, according to @SliceIntel, they now account for 17% of daily toy sale … Read more

Trending By Gemma Joyce on May 26th 2017

Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need … Read more

Trending By Kristian Bannister on April 18th 2017

United Airlines Mentions Exceed 1.5 Million in a Day As Passenger Dragged From Plane

United Airlines has seen a largely negative reaction on social media after footage surrounding a man being dragged from one of its planes went viral on Monday. Mentions soared United was recently embroiled in a storm of negative tweets after … Read more

Trending By Gemma Joyce on April 11th 2017

Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Twitter turned on the creators of the now infamous Kendall Jenner Pepsi ad this week. The ad, which has now been pulled, featured Jenner joining a protest and has been widely criticized. The Brandwatch React team examined how social media reacted … Read more

Trending By Gemma Joyce on April 7th 2017

When Will April The Giraffe Give Birth?

The internet has made stars of many animals – Grumpy Cat, the IKEA coat monkey, Harambe… And now we have a new distinguished mammal, renowned for prompting the question on every person’s lips for the last month: When will April … Read more

Trending By Gemma Joyce on April 4th 2017

Fighting Fires on Social Media: Leggings and United Airlines

United Airlines has been embroiled in a social media storm after a member of the public began tweeting about an incident involving two young women wearing leggings attempting to board a flight. What happened quickly turned into a social media … Read more

Trending By Gemma Joyce on March 29th 2017