KFC Ran Out of Chicken, But Managed to Turn the Conversation Around

When KFC ran out of chicken in the UK recently, the reaction was unforgiving in its volume and its hilarity at the expense of the famous chain. The Brandwatch React team gathered mentions surrounding the the lack of chicken to see how the apparent “crisis” would be perceived by KFC fans and how a response […] Read more

Trending By Gemma Joyce on March 6th 2018

Oscars 2018 Data Round-up: How ‘Get Out’ Took Over Social Media

It’s time for Brandwatch React’s annual review of Oscars social media data and, spoiler alert, ‘Get Out’ absolutely bossed it. Last night the glitziest event of the year saw standout speeches, red carpet squealing and Meryl Streep updating her own meme. As the stars were busy having a ball, the Brandwatch React team has worked […] Read more

Trending By Gemma Joyce on March 5th 2018

MWC 2018 Data: Which Brands Won?

After a week of exciting announcements, MWC (Mobile World Congress – the world’s largest gathering for the mobile industry which takes place in Barcelona) is over. The Brandwatch React team has, of course, been monitoring the conversation all week. We’ve been providing data to @TwitterMktgUK, naming the top brands, products and tech trends in the conversation […] Read more

Trending By Gemma Joyce on March 2nd 2018

Lucky Charms Data: Measuring the Social Impact of a Retired Marshmallow

Lucky Charms have been around for more than 50 years and are one of the top selling cereals in the US. Despite their lengthy history and popularity, the brand is no sucker for tradition and times are changing. It’s a sad time for one cereal veteran. A staple of the Lucky Charms marshmallow collection for […] Read more

Trending By Gemma Joyce on February 15th 2018

Falcon Heavy Launch Data: Analyzing 450k Social Media Reactions in 4 Charts

Tuesday 6 February saw SpaceX make history. Your loyal data goblins in the Brandwatch React team have, of course, gathered the Falcon Heavy launch data. Before we launch into it 🤓 if you’ve not watched the video of the take off (and the reveal of the “Star Man” with the Earth in the background) you […] Read more

Trending By Gemma Joyce on February 7th 2018

Super Bowl LII Ads: Which Brands Rose to the Top of Online Conversation?

The Philadelphia Eagles may have stomped on the New England Patriots, but which of the Super Bowl LII ads triumphed in getting the most people talking? The Brandwatch React team have long been fans of crunching Super Bowl data, and this year is no different. We found 4.2 million mentions of the Super Bowl the […] Read more

Trending By Gemma Joyce on February 5th 2018

The Five Most Talked About Transfers in The 2018 January EPL Transfer Window

So the English Premier League’s transfer window just slammed shut. And what a month it has been. Plenty of rumours and fake news, complemented by a large number of high-profile signings from clubs – all encapsulated in 31 days. Just in case you’ve missed all the gossip and news and you’re too lazy to scroll […] Read more

Amazon Go Data: How is the Internet Reacting to the Store of the Future?

The unstoppable tide of automation has sent forth a prescient wave of cash-less, cashier-less, cash register-less, (but not entirely employee-less) wonder in the shape of a grocery store. Naturally, the Brandwatch React team has the social Amazon Go data. The future is here It’s been a year since Amazon first posted this still crazy vision […] Read more

Trending By Gemma Joyce on January 22nd 2018

2017: Brandwatch’s Year in Review

We really don’t like to brag, but 2017 was truly an exciting year for us. With new customers, new products, new teammates and even a whole new company joining Brandwatch, we’ve got a lot to round up. Here’s a brief look back at what we’ve accomplished this year. The product 2017 was a landmark year […] Read more

Trending By Phillip Agnew on December 21st 2017

Black Friday 2017 Data: In Uncertain Times, How Do Consumers Feel About Spending?

From supermarket clashes to website crashes, the Brandwatch React team has all the Black Friday 2017 data. This year we thought we’d take a very specific look at the Black Friday conversation. In times of uncertainty, how are consumers feeling about parting with their hard earned cash? And how do they feel about the deals? […] Read more

Trending By Gemma Joyce on November 24th 2017

The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

John Lewis 2017: Trying to Understand #MoztheMonster on a Hangover is Harder Than You’d Think

NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November, just after the halloween decorations are boxed […] Read more

Trending By Natalie Meehan on November 10th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual objects in the real world, and they’re going to help us. According to the Chief […] Read more

Trending By Gemma Joyce on October 20th 2017