[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

Read the report
Marketing

Published July 15th 2014

So, What’s Really Going On With Wearable Tech?

If I said ‘wearable tech‘ to you, what would you think of?

With big names like Google Glass and the imminent release of the iWatch hitting the headlines almost daily and wrists everywhere modelling fitness trackers like the Fitbit and the FuelBand, it wouldn’t take you long to conjure up an example.

A couple of years ago, technology that you’d wear every day to enrich your day-to-day life was not exactly widespread.

The last two years has seen a massive surge in the production of wearable technology products and what was once deemed as futuristic geekdom is now pretty common stuff.

There’s a lot said about wearable tech, and what one journalist writes off as ‘over-hyped’ is another’s game-changer. It can be tough to work out whether people seem to think wearable tech is a great idea, or whether they aren’t actually keen.


Being lucky enough to have a tool on-hand to monitor what people out there in the big, bad world think about them, we decided to conduct some research and analysed over 8 million conversations around the subject to see if we could find out anything interesting. And that we did.

Year on year the conversation around wearables has exploded – increasing a staggering 190% when you compare the first quarter of last year (973,300 mentions) to that of this year (2,816,814 mentions).

MASSIVE numbers, there.


One of the interesting things that came from this research – perhaps that we weren’t expecting – is that chatter about wearable tech is no longer confined to the water cooler in the engineering department.

Discussion about wearables has become far more commonplace in mainstream society, and we’re seeing more types of people talking about it, and in more kinds of places. Just like with smart phones or tablets almost a decade ago, we’re on the cusp of a cultural shift that reflects our changing attitudes towards how we live with technology.

To show you more, our friends at Brilliant Noise created a great infographic using our Brandwatch Analytics data that picks out some key points.

WearableTech_infographic_EH-1
What do you think of wearable tech? Do you own any yourself? Let us know!


 

Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.