Here at Brandwatch, data is at the heart of everything we do. There are many benefits to processing large sets of data, and we also know that working with this much data comes with some very serious responsibilities. That’s why we make sure that we approach our data processing practices with integrity and care. Read on to learn more about how we treat data and why this is so foundational to our business.
Our mission is to create a new type of intelligence by bringing structure and meaning to the voices of billions of people, so that our customers can make decisions that truly connect with consumer needs. This mission inherently involves the collection and sharing of personal data. When done responsibly, data sharing allows us to deliver insights through our services that benefit the organisations we serve and, in turn, their consumers and stakeholders.
As social media and technology have become ubiquitous in our lives, the consumer’s voice has leveled the balance of power between companies and consumers. We believe that by leveraging the power of public data, we can foster positive feedback loops between consumers, companies and NGOs. Consumers have the ability to shape and lead corporate roadmaps in a way that will better reflect their needs and wants, while also improving that company’s bottom line. In other words, there is tremendous value in the aggregate opinions of consumers and we want to help amplify and democratize those voices for the benefit of those consumers and the companies that serve them.
We are conscious, however, that there are privacy interests at stake. Being a steward of personal data is a particularly unique responsibility for us because we do not have a direct relationship with the content creators about whom we process personal data. We therefore hold ourselves accountable for incorporating into our data sharing philosophy three privacy principles:
The proliferation of large sets of data has changed the way consumers and businesses interact with each other. We truly believe this change can be used to benefit all parties involved. Nevertheless, we also believe in the critical importance of data privacy. We want to find this balance and therefore orient ourselves around helping our customers be consumer fit while protecting the privacy interests of content creators.