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Sub-Processors

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1. Consumer Intelligence Sub-Processors

Sub-Processors for Brandwatch Consumer Research (BCR), Vizia, and Reviews

We primarily use AWS and GCP for cloud hosting, and supplement those services with small presences in Linode and Aiven. These Sub-Processors may process both social media user personal data, as well as the personal data of prospects and customers.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services Cloud hosting provider United States https://aws.amazon.com/privacy/
Google Cloud Platform Cloud hosting provider Belgium https://cloud.google.com/security/privacy/
Linode, LLC Cloud hosting provider United Kingdom https://www.linode.com/legal-privacy/
Aiven, Ltd. Cloud hosting provider Belgium and Ireland https://aiven.io/privacy

Sub-Processors for Optional API Access

Brandwatch uses certain additional Sub-Processors to assist specific customers with a subscription to Brandwatch API Access, who have chosen to connect their internal IT systems with the Brandwatch platform via an Application Programming Interface. Those Sub-Processors may process both social media user personal data, as well as the personal data of prospects and customers.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Google LLC API Management European Union https://cloud.google.com/security/privacy/
Cloud Elements, Inc. API integration United States https://cloud-elements.com/privacy/

Optional Third-Party AI Features

Brandwatch offers various features throughout the Consumer Intelligence Platform that rely on third-party tools. These features are available to customers optionally and can be toggled on or off in the User Admin console. Language within the features will indicate when a Sub-Processor is in use and which one it is.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
OpenAI OpCo, LLC Artificial Intelligence services United States https://openai.com/policies/privacy-policy

2. Social Media Management Sub-Processors

Sub-Processors for Optional Advertise and Measure Modules

Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Advertise and/or Measure Modules.  Those Sub-Processors may process both social media user personal data and prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services, Inc. Cloud hosting provider Germany https://aws.amazon.com/privacy/
Google Cloud Platform Cloud hosting provider Netherlands https://cloud.google.com/security/privacy/

Sub-Processors for Optional Publish and Engage Modules

Brandwatch uses an additional Sub-Processor to provide services to specific customers with a subscription to the Publish and/or Engage Modules.  This Sub-Processor may process both social media user personal data and prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processor's Privacy Policy
Amazon Web Services, Inc. Cloud hosting provider Germany https://aws.amazon.com/privacy/

Sub-Processors for Optional Listen Module

Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Listen Module.  Those Sub-Processors may process both social media user personal data and prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services Cloud hosting provider United States https://aws.amazon.com/privacy/
Google Cloud Platform Cloud hosting provider Belgium https://cloud.google.com/security/privacy/
Linode, LLC Cloud hostin provider United Kingdom https://www.linode.com/legal-privacy/
Aiven, Ltd. Cloud hosting provider Belgium and Ireland https://aiven.io/privacy

Sub-Processors for Optional Benchmark Module

Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Benchmark Module.  Those Sub-Processors may process both social media user personal data and prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services, Inc. Cloud hosting provider United States & Germany https://aws.amazon.com/privacy/

Sub-Processors for Optional Influence Module

Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Influence Module.  Those Sub-Processors may process both social media user personal data and prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services, Inc. Cloud hosting provider United States https://aws.amazon.com/privacy/

Optional Third-Party AI Features

Brandwatch offers various features throughout the Social Media Management Platform that rely on third-party tools. These features are available to customers optionally and can be toggled on or off in the User Admin console. Language within the features will indicate when a Sub-Processor is in use and which one it is.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
OpenAI OpCo, LLC Artificial Intelligence Services for data analysis and communications recommendations United States https://openai.com/policies/privacy-policy

3. Brandwatch as a Data Controller of Prospect and Platform User Data

Sub-Processors for service procedures

Brandwatch uses certain Sub-Processors to manage usage data within our platforms, provide support, and enable in-platform customer communications.  Those Sub-Processors may process prospect and customer personal data.

Name Description of Processing Location of Servers Link to Sub-Processors' Privacy Policy
Amazon Web Services, Inc. Cloud hosting provider Germany & Ireland https://aws.amazon.com/privacy/
Google LLC Cloud hosting provider European Union https://cloud.google.com/security/privacy/
Zendesk, Inc. Customer support communications provider and business messaging platform United States https://www.zendesk.com/company/customers-partners/privacy-policy/
Intercom R&D Unlimited Company Customer support communications provider United States https://www.intercom.com/terms-and-policies#privacy

4. Sub-Processor Changes

We will automatically inform all customers (via their main stakeholder) of updates or changes to any of the Sub-Processors listed above. If you would like to make sure that we contact you about changes to this page (in the event that you are not the main stakeholder), please register your email address below. You can also email [email protected] to request that we contact you about future changes or if you have any questions about our Sub-Processors.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.