Sub-Processors for Brandwatch Consumer Research (BCR), Vizia, and Reviews
We primarily use AWS and GCP for cloud hosting, and supplement those services with small presences in Linode and Aiven. These Sub-Processors may process both social media user personal data, as well as the personal data of prospects and customers.
| Name | Description of Processing | Location of Servers | Link to Sub-Processors' Privacy Policy |
|---|---|---|---|
| Amazon Web Services | Cloud hosting provider | United States | https://aws.amazon.com/privacy/ |
| Google Cloud Platform | Cloud hosting provider | Belgium | https://cloud.google.com/security/privacy/ |
| Linode, LLC | Cloud hosting provider | United Kingdom | https://www.linode.com/legal-privacy/ |
| Aiven, Ltd. | Cloud hosting provider | Belgium and Ireland | https://aiven.io/privacy |
Sub-Processors for Optional API Access
Brandwatch uses certain additional Sub-Processors to assist specific customers with a subscription to Brandwatch API Access, who have chosen to connect their internal IT systems with the Brandwatch platform via an Application Programming Interface. Those Sub-Processors may process both social media user personal data, as well as the personal data of prospects and customers.
| Name | Description of Processing | Location of Servers | Link to Sub-Processors' Privacy Policy |
|---|---|---|---|
| Google LLC | API Management | European Union | https://cloud.google.com/security/privacy/ |
| Cloud Elements, Inc. | API integration | United States | https://cloud-elements.com/privacy/ |
Optional Third-Party AI Features
Brandwatch offers various features throughout the Consumer Intelligence Platform that rely on third-party tools. These features are available to customers optionally and can be toggled on or off in the User Admin console. Language within the features will indicate when a Sub-Processor is in use and which one it is.
| Name | Description of Processing | Location of Servers | Link to Sub-Processors' Privacy Policy |
|---|---|---|---|
| OpenAI OpCo, LLC | Artificial Intelligence services | Data analysis and communications recommendations | https://openai.com/policies/privacy-policy |
Sub-Processors for service procedures
Brandwatch uses certain Sub-Processors to manage usage data within our platforms, provide support, and enable in-platform customer communications. Those Sub-Processors may process prospect and customer personal data.
| Name | Description of Processing | Location of Servers | Link to Sub-Processors' Privacy Policy |
|---|---|---|---|
| Amazon Web Services, Inc. | Cloud hosting provider | Germany & Ireland | https://aws.amazon.com/privacy/ |
| Google LLC | Cloud hosting provider | European Union | https://cloud.google.com/security/privacy/ |
| Zendesk, Inc. | Customer support communications provider and business messaging platform | United States | https://www.zendesk.com/company/customers-partners/privacy-policy/ |
| Intercom R&D Unlimited Company | Customer support communications provider | United States | https://www.intercom.com/terms-and-policies#privacy |
We will automatically inform all customers (via their main stakeholder) of updates or changes to any of the Sub-Processors listed above. If you would like to make sure that we contact you about changes to this page (in the event that you are not the main stakeholder), please register your email address below. You can also email [email protected] to request that we contact you about future changes or if you have any questions about our Sub-Processors.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
2. Social Media Management Sub-Processors
Sub-Processors for Optional Advertise and Measure Modules
Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Advertise and/or Measure Modules. Those Sub-Processors may process both social media user personal data and prospect and customer personal data.
Sub-Processors for Optional Publish and Engage Modules
Brandwatch uses an additional Sub-Processor to provide services to specific customers with a subscription to the Publish and/or Engage Modules. This Sub-Processor may process both social media user personal data and prospect and customer personal data.
Sub-Processors for Optional Listen Module
Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Listen Module. Those Sub-Processors may process both social media user personal data and prospect and customer personal data.
Sub-Processors for Optional Benchmark Module
Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Benchmark Module. Those Sub-Processors may process both social media user personal data and prospect and customer personal data.
Sub-Processors for Optional Influence Module
Brandwatch uses certain additional Sub-Processors to provide services to specific customers with a subscription to the Influence Module. Those Sub-Processors may process both social media user personal data and prospect and customer personal data.
Optional Third-Party AI Features
Brandwatch offers various features throughout the Social Media Management Platform that rely on third-party tools. These features are available to customers optionally and can be toggled on or off in the User Admin console. Language within the features will indicate when a Sub-Processor is in use and which one it is.