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Authenticity: Crafting Influencer Campaigns With Impact 

Published June 3, 2024

This fireside chat offers practical insights into crafting authentic influencer marketing campaigns that resonate with hard-to-reach audiences. Nick Taylor, sat down with Karen Chisholm, Celebrity and Influencer Manager at NHS Blood and Transplant for a candid discussion into the subtle art of curating authentic influencer marketing campaigns that resonate with the intended audience.

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Karen Chisholm

Celebrity and Influencer Manager

Nick Taylor

Director, Product Marketing

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