It starts with a search
83% of consumer journeys start with a search. Explore our content hub and learn how you can turn global search data into early signals of demand, risk, and brand perception.
Explore the hub
83% of consumer journeys start with a search. Explore our content hub and learn how you can turn global search data into early signals of demand, risk, and brand perception.
Published Thursday, September 19, 2024 – 60 Mins
As social media evolves, so does social listening, which helps businesses understand their prospects and customers. In 2024 and beyond, AI advancements will redefine how businesses gather insights from online conversations.
Consumers today want to connect with people and expect brands to be authentic. They demand quick responses, making active listening on social media essential for understanding and promptly addressing their needs.
Incorporating social listening into your marketing strategy allows you to gather valuable insights, identify trends, monitor brand reputation, and make data-driven decisions.
Whether new to social listening or looking to optimize your approach, our webinar offers actionable insights and best practices from industry experts. Don’t miss this chance to leverage AI for powerful consumer insights and impactful business outcomes.
General Manager Brand, Insights and Marketing Communications
Head of User & UX Research
Account Executive APAC
Field Marketing Director APAC
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
