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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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On demand webinar

Crafting Your Brand Strategy with AI-driven Consumer Insights

Published Thursday, September 19, 2024 – 60 Mins

As social media evolves, so does social listening, which helps businesses understand their prospects and customers. In 2024 and beyond, AI advancements will redefine how businesses gather insights from online conversations.

Consumers today want to connect with people and expect brands to be authentic. They demand quick responses, making active listening on social media essential for understanding and promptly addressing their needs.

Incorporating social listening into your marketing strategy allows you to gather valuable insights, identify trends, monitor brand reputation, and make data-driven decisions.

Whether new to social listening or looking to optimize your approach, our webinar offers actionable insights and best practices from industry experts. Don’t miss this chance to leverage AI for powerful consumer insights and impactful business outcomes.

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Featuring

Edward Bell

General Manager Brand, Insights and Marketing Communications

Sanchita Ray

Head of User & UX Research

Benjamin McGinn

Account Executive APAC

Martin Kelly

Field Marketing Director APAC

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Crafting Your Brand Strategy with AI-driven Consumer Insights

What you will learn in this webinar:

  • Use AI & social listening for personalized, engaging content
  • Analyse sentiments to understand behaviours and emotions
  • Monitor alerts to stay updated on key conversations
  • Extract insights to improve brand perception and customer experience
  • Measure ROI from integrating AI insights and social listening into branding strategies

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