[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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The Data Paradox: How to Harness the Power of Data Collection

Published June 12 2023

We live in a hyper-connected world – there’s more data collected about our lives than ever before. Every Google search, every credit card swipe, and every authored tweet leaves behind a breadcrumb of information. This amounts to reams and reams of data in aggregate. 

Although the amount of data at our fingertips has increased exponentially over time, our ability to extract insight from this data has only marginally increased. This paradox amounts to a simple – yet significant – oversight by most: we mistake information for intimacy. 

Join this session to explore the data paradox and understand how to harness its power to build strong customer relationships that drive demand.

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Dr. Marcus Collins

Chief Strategy Officer | Marketing Professor | Best-selling Author

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