Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
On demand webinar

Managing your brand in today’s social climate

In today’s social climate, there’s more pressure than ever for companies to take a stand on issues that affect their target audience — consumers now expect it. Yet, many brands are still fumbling over this challenge with inauthentic messaging and poorly coordinated communications from the c-suite.

Join our next webinar where our team of expert researchers break down the framework you need to manage your brand in today’s social climate.  We’ll look at four examples of brands who have taken an active stance on social issues, how they got there, and the outcomes they drove.

Watch now
Featuring

Michelle Vangel

VP, Global Insights

Megan O'Donnell

Director, Strategy & Insights

Laura Padilla

Senior Campaign Manager

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What you will learn in this webinar:

  • The framework for taking an active stance on a social issue
  • What to do when your brand becomes associated with a specific social issue
  • How to use social intelligence to measure the impact of a brand stance

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