Managing your brand in today’s social climate

In today’s social climate, there’s more pressure than ever for companies to take a stand on issues that affect their target audience — consumers now expect it. Yet, many brands are still fumbling over this challenge with inauthentic messaging and poorly coordinated communications from the c-suite.

Join our next webinar where our team of expert researchers break down the framework you need to manage your brand in today’s social climate.  We’ll look at four examples of brands who have taken an active stance on social issues, how they got there, and the outcomes they drove.