Research methodologies are always evolving – today’s insights professionals wield a wide array of techniques and tools all to better understand consumers and their changing behaviors.
Twitter is one of the most popular social media platforms, with millions of people around the world sharing their thoughts, experiences, and opinions as they happen on Twitter.
By listening to those voices we have an opportunity to engage directly with customers and react quickly. We can also identify insights that bring us closer to understanding them on a comprehensive level and being able to predict trends and behavior.
In this masterclass, experts at Twitter and Brandwatch will walk you through the importance of Twitter data, best practices, and real-life examples from Brandwatch customers.