[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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Digital Consumer Intelligence Masterclass with Henkel

To innovate and outsmart the competition in an ever-changing market, retail and CPG brands need robust data and relevant insights at all levels of decision making.

So how can brands uncover the strategic insights they need for agility and success in 2021?

In this on-demand masterclass, you’ll learn how digital consumer intelligence (DCI) can help retail and CPG brands understand what people are saying about their brand and competitors, anticipate potential PR crises, and identify growth opportunities.

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Ann-Christin Wohlfarth

Digital Communications Manager

Gidiana Dhelpra

Digital Consumer Intelligence Brand Consultant

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What you will learn in this webinar:

  • What is DCI and how it can help your organization get ahead of the competition
  • Essential insights for retail and CPG brands including the latest food, fashion, beauty and customer loyalty trends
  • How Henkel leverages DCI to monitor, measure and inform its corporate communications campaigns

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.