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On demand webinar

Understanding the bigger picture: Merging social analytics with other datasets

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. But with the right knowledge and tools, you can gain valuable insight into your customers to get them the right message in the right place at the right time.

Hear from Sophie Moule, Head of Marketing at Pi Datametrics, and Peter Fairfax, Senior Research Analyst at Brandwatch, as they discuss the surprising differences in what people say online vs. what they search for – and the new opportunities they’ve discovered by blending datasets.


Sophie Moule

Head of Marketing

Peter Fairfax

Research Data Scientist

Heather Truettner

Director of Customer Marketing

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What you will learn in this webinar:

  • How data integration can provide a more holistic picture of consumer behaviors
  • How brands can better identify opportunities to target customers at the right time, in the right place
  • How to use different datasets together to answer questions that can’t be found in one dataset alone

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.