Understanding the bigger picture: Merging social analytics with other datasets

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. But with the right knowledge and tools, you can gain valuable insight into your customers to get them the right message in the right place at the right time.

Hear from Sophie Moule, Head of Marketing at Pi Datametrics, and Peter Fairfax, Senior Research Analyst at Brandwatch, as they discuss the surprising differences in what people say online vs. what they search for – and the new opportunities they’ve discovered by blending datasets.