fbpx
[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

Save your seat
On demand webinar

Misinformation: How brands can understand it and plan for it

Thursday April 2, 2020 | 11am EDT, 8am PDT, 4pm BST

The rise of misinformation in online content is making it increasingly difficult for consumers to differentiate truth from fiction. How can brands arm themselves with the right insights to stay ahead of misinformation and maintain an authentic relationship with their customers?

As part of Brandwatch’s Fake News Week content series, this webinar will explore recent examples of misinformation, as well as the impact misinformation can have on organizations and the proactive steps they can take to mitigate a crisis.

We’ll be joined by Robert Matney, Managing Director of Government Affairs at Yonder, who will be discussing how organizations can rethink their approach to misinformation in order to best understand and plan for it and be able to respond effectively.

You’ll walk away with new ways of thinking about and responding to misinformation and fake news that go beyond fearful, knee-jerk reactions.

Watch now
Featuring

Robert Matney

Managing Director of Government Affairs

Gemma Joyce

Head of Content

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

What you will learn in this webinar:

  • Current examples of misinformation and how they are impacting society and brands
  • Frameworks to help understand misinformation and plan for potential crises
  • How to access nuanced insights around online misinformation
  • Fresh and actionable ways of thinking about and responding to ‘fake news’

Complete the form to get instant access to the recording of this webinar.

What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.