On demand webinar
Misinformation: How brands can understand it and plan for it
Thursday April 2, 2020 | 11am EDT, 8am PDT, 4pm BST
The rise of misinformation in online content is making it increasingly difficult for consumers to differentiate truth from fiction. How can brands arm themselves with the right insights to stay ahead of misinformation and maintain an authentic relationship with their customers?
As part of Brandwatch’s Fake News Week content series, this webinar will explore recent examples of misinformation, as well as the impact misinformation can have on organizations and the proactive steps they can take to mitigate a crisis.
We’ll be joined by Robert Matney, Managing Director of Government Affairs at Yonder, who will be discussing how organizations can rethink their approach to misinformation in order to best understand and plan for it and be able to respond effectively.
You’ll walk away with new ways of thinking about and responding to misinformation and fake news that go beyond fearful, knee-jerk reactions.
Robert Matney
Managing Director of Government Affairs
Gemma Joyce
Head of Content
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What you will learn in this webinar:
- Current examples of misinformation and how they are impacting society and brands
- Frameworks to help understand misinformation and plan for potential crises
- How to access nuanced insights around online misinformation
- Fresh and actionable ways of thinking about and responding to ‘fake news’
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