On demand webinar

From Search to Purchase: Understanding the New Buying Journeys North America

Wednesday, March 18, 12:00 PM Eastern Time (9:00 AM Pacific Time)

Duration: 1hr

Buying journeys and search behaviors are more fragmented than ever.

The explosion of Search on social platforms like TikTok or YouTube, on e‑commerce marketplaces such as Amazon, and on AI‑powered search engines (ChatGPT, Perplexity, Gemini) is increasingly influencing how consumers make purchasing decisions.

Insight and marketing professionals now need to understand what their audiences are searching for to identify new needs and trends – and where they go for information so their brand can show up in the right places.

This is the core value of Search Intelligence.
Watch this webinar to learn more about Trajaan and discover how Search Intelligence can boost your customer understanding, strengthen brand awareness, and help you detect trends earlier and at a more localized level.

What you will learn in this webinar:

What Search Intelligence is
How to build a Search Intelligence strategy across all search engines
What it looks like in practice and how you can leverage these different insights
Real‑world examples of brands that have used Trajaan to grow their brand awareness, detect geo‑localized market trends, and build stronger relationships with their consumers

Watch now

Featuring

Laury Tesio

Global Lead Product Marketing Manager

Carmen Mayer

Sr Solutions Consultant

Martin Kelly

Director of Marketing (APAC)

Watch the webinar now

Step 1 of 2

Email Address: *

* Indicates a required field

Enter your contact details

Step 2 of 2

First Name: *

Last Name: *

Company Name: *

Country: *

* Indicates a required field

Annual Revenue:

Job Title:

bwurl:

GCLID:

utm_campaign:

utm_content:

utm_medium:

utm_source:

utm_term:

bw_site_geo_ip:

Optimizely Visitor ID:

ZoomInfo Company Size:

Street:

Linkedin (C):

Website:

Address:

City:

State:

Postal Code:

Zoominfo Company Country:

ZoomInfo Contact State:

cq_req_id:

GCLID Fallback:

GBRAID:

Marketing Consent:

By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

Complete the form to get instant access to the recording of this webinar.