[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

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On demand webinar

Take Control of your Paid Social: How to run high ROI, targeted Twitter Ad campaigns

Identifying and understanding the right target audiences is the best way to deliver promoted Twitter campaigns that have a real impact. Spend smarter in 2018 by ensuring more of your budget goes toward reaching the right people with the right content.

Join Nick Taylor, Product Marketing Manager at Brandwatch, Lauren Jenkins, Senior Program Manager and Michael Paglino, Client Partner, Retail at Twitter as they discuss how to customize your messaging and strategy to fit your tailored audiences. After this webinar you’ll be able to bid high with confidence by knowing you’re getting the best return.

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Lauren Jenkins

Senior Program Manager

Michael Paglino

Client Partner, Retail

Nick Taylor

Director, Product Marketing

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What you will learn in this webinar:

  • How to fine-tune target audiences for your promoted campaigns and maximize conversion rates
  • How to capitalize on secondary reach using buzz-generating campaigns targeted at high-impact people
  • How to use data-led insights to tailor your content to the most valuable segments in your target audiences

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.