On demand webinar
Assess and Drive your Social Maturity
About the Webinar
Smart brands listen to their customers on social media to understand their marketing impact. Smarter brands don’t stop there.
The voice of your customer should impact every part of your business. But how can you get to the next level of social intelligence if you don’t know where you stand now?
Join guest speaker Jessica Liu, Senior Analyst at Forrester Research and Paul Giardina, VP of Demand Gen at Brandwatch as they discuss the importance of evaluating your organization’s social maturity, while providing tactics to level up your social intelligence.
What you will learn
- The key difference between social listening vs. social intelligence
- How to evaluate the scale and effectiveness of your social intelligence program
- The steps you need to take to evolve your organization’s social maturity