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On demand webinar

Understanding your audience

Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.


Bex Carson

VP of Product, Social Insights

Hannah Tregear

Customer Marketing Manager

Watch this webinar now

What you will learn in this webinar:

  • How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
  • How VICE could better target its current audience for VICELAND UK
  • How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch

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