[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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On demand webinar

Understanding your audience

Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.

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Bex Carson

Chief Product Officer

Hannah Tregear

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What you will learn in this webinar:

  • How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
  • How VICE could better target its current audience for VICELAND UK
  • How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.