On demand webinar

Understanding your audience

Learn how VICE discovered unique insights about its audience to support the UK launch of the TV channel VICELAND.
Hosted by
Bex Carson
Director of Global Research Services
Brandwatch
Hannah Tregear
Customer Marketing Manager
Brandwatch

About the Webinar

Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.

What you will learn

  • How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
  • How VICE could better target its current audience for VICELAND UK
  • How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch

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