On demand webinar
Understanding your audience
About the Webinar
Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.
What you will learn
- How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
- How VICE could better target its current audience for VICELAND UK
- How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch