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On demand webinar

Understanding your audience

Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.

What you will learn in this webinar:

  • How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
  • How VICE could better target its current audience for VICELAND UK
  • How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch
Watch now

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.