Recap: Football Attention Index 2026
What brands, topics, and host cities trended in conversations around the 2026 football tournament?
We used Brandwatch to track conversations across news sites and social media. Here's what the world was talking about.
The total number of mentions of the global football tournament across news sites and social media between June 11 and July 19.
Brand mentions
See which brands led the football tournament conversation across news and social media.
The most talked-about brands
Source: Consumer Research
Chart shows the brands that generated the most chatter in online conversations about the football tournament across news sites and social media. Data covers June 11 to July 19.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: brands
JSON data found for endpoint: categories
Top topics
The topics that captured the most attention across news sites and social media.
What drove discussions?
Source: Consumer Research
Topics driving the highest volume of mentions in conversations about the 2026 global football event across news sites and social media. Data covers June 11 to July 19.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: topics
JSON data found for endpoint: categories
Host cities
The host cities that captured the most attention across news sites and social media.
Which cities drove the most conversation?
Source: Consumer Research
Host cities ranked by total mentions across news sites and social media. Data covers June 11 to July 19.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: host-cities
JSON data found for endpoint: categories
Top celebrities
The celebrities that captured the most mentions across news sites and social media.
The most mentioned celebrities
Source: Consumer Research
Chart shows the celebrities and singers with the highest volume of online mentions across news sites and social media. Data covers June 11 to July 19.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: players
JSON data found for endpoint: categories
Top stadiums
The venues that captured the most attention across news sites and social media.
Which venues generated the most buzz?
Source: Consumer Research
Venues ranked by total mentions across news sites and social media. Data covers June 11 to July 19.
Endpoint: categories
Type: (barchart)
Orientation: horizontal
Category Type: celebrities
JSON data found for endpoint: categories
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