Nov 26th |
rsz_a_conversation

What’s So Good About Being Engaging on Social Media?

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.

There have been countless articles on determining how to measure engagement, so I will do you the courteous service of ignoring that point for now.

(more…)

Jun 26th |
light blue

How Your Brand Can Stand Out From The Crowd

Have you ever wondered why fragrance brands all advertise in the same way? You haven’t? Oh. I have. Just me then.

I’ve always found it bizarrely amusing to watch the abstract montages that fragrance brands put together in order to purvey their goods. (more…)