Feb 4th |
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PR Tracking Using Social Media Monitoring: How It Works

Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what the media are saying about you, but the field is constantly changing.

It all began over a hundred years ago, when a Polish newsagent in 1852 decided to offer to read every newspaper and sell only the parts that included famous actors, artists and musicians at the time, so that the celebrities could get a better idea of when journalists were talking about them. (more…)

Nov 26th |
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What’s So Good About Being Engaging on Social Media?

If you work in marketing, it’s likely that either you or someone in your team has a KPI relating to engagement. Indeed, Brandwatch’s own forays into OKRs have included some aims to increase social media engagement.

There have been countless articles on determining how to measure engagement, so I will do you the courteous service of ignoring that point for now.

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