As social media has become an essential part of the marketing mix, in-depth analysis of ‘owned’ media channels is something we’ve seen an increasing need for.
Many of our clients told us that they wanted to track their own social channels, and that they were fed up of having to use multiple tools or of having to go into each platform to use the (often not very good) in-platform analytics. (more…)
We all love Twitter right? Well, whether you’re a fan of expressing yourself in 140 characters or not, Twitter’s popularity cannot be denied; there are an estimated 200 million active users of the service and around half a billion tweets posted everyday (that’s more tweets than there are books in the world, every day). (more…)
Last month we added a new score to Brandwatch that should make it easier for you to find the mentions, authors and sites that are most important to you. (more…)
Despite the financially disastrous end of the last decade, we’ve actually all got a lot richer. The tragedy is that we’re actually referencing the increasing prevalence of rich media online, not cash wealth. No-one has any of that anymore. (more…)
The countdown to Christmas has well and truly begun, but this doesn’t mean we’re quaffing mulled wine with our feet up at Brandwatch. As ever, we have another exciting Product Update for you. (more…)
The number of exciting projects we’re working on at the moment has got us all hot and bothered, amidst a slight shift in the way we release new features. It’s taking all of our restraint to not scream to the world what we have in the development pipeline.
One of the most acclaimed aspects of the Brandwatch interface is the tool’s suite of robust and pretty charting features, which gives you the ability to display your data from a broad range of criteria and in a wide variety of presentations. 
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This weekend we mourned the loss of one of our forefathers, old Granddad Brandwatch, or 3.9 as it was known to its friends. Yesterday the life support machine was switched off, as we whispered our tender goodbyes to a formerly great hero of ours. (more…)
It seems like we only just gifted you with a rich casket of wonders in the last Brandwatch update two weeks ago. Yet here we are again, ready to gently lather you with yet more wonderful improvements. (more…)
Somebody help us, we’re bleeding new features. It hurts because they’re just so cutting edge. The past weekend saw Brandwatch introduce FIVE new features to the social media monitoring platform, each significantly improving the performance of the tool. (more…)
