Unlike many other not-for-profit movements, Check One Two is focused on raising awareness of prevention, not money, through social media. As a result, their campaign success was based on views, tweets, shares and likes.
Linda Eatherton, Global Director of Food & Beverage Practice at Ketchum, and Brandwatch’s Hannah Godfrey discuss the importance of engaging with food evangelists and how forward-thinking food brands are embracing social listening and analytics.
Hans Gartner of IKEA’s Digital Development team, accompanied by Brandwatch’s Glenn White, discusses the state of social intelligence at IKEA and the challenges of scaling social intelligence across organizations and cultures.
Social media monitoring may have gotten its start as just another weapon in the marketer’s arsenal, but smart organizations around the world have realized that the sky’s the limit when it comes to the benefits that social insights can provide.
Ever since the first social command centers started appearing several years ago, they have attracted much attention and also some skepticism.
In this webinar, we discuss advanced tips for writing Queries, from ways to optimize your standard brand Queries to extra special tricks to find more specific types of conversation.
Using a powerful platform for your social listening and social monitoring is great, but what happens when you want to take your data out of that platform?
Social media measurement is, of course, incredibly important, but it’s essential to look beyond just the numbers and explore the people behind the conversation.
This webinar is ideal for both marketers looking to learn more about influencers, and Brandwatch users keen on maximising their usage of the platform.
Good social media monitoring starts with a good query. However, Query-writing can be a complex business, and we know it’s not always easy to get them as accurate as you would like — especially if you’ve got a tricky brand name.