What is LinkedIn Pulse?

LinkedIn Pulse is LinkedIn’s built-in platform for publishing and discovering long-form content—articles, industry insights, and news—directly on the LinkedIn feed. Originally a standalone news app you could use to follow updates from various sources, it was acquired by LinkedIn in 2013 and later integrated into the main LinkedIn site around 2015, so you can no longer access it as a separate app.

Why does LinkedIn Pulse matter?

  • Build your personal brand: When you publish an article, your connections get notified—so it’s a great way to show your expertise and stay top-of-mind.
  • Reach a wider audience: Pulse content is discoverable by people beyond your network, especially when it’s optimized for keywords and tag-worthy insights.
  • Drive engagement and traffic: Quality articles spark likes, comments, shares—and can link back to your blog or website to generate leads.

How do I publish an article on Pulse?

You publish Pulse content using LinkedIn’s “Write article” tool:

  1. Go to your LinkedIn homepage.
  2. Click Write article under the post box.
  3. Add your headline, article text, and any images or media.
  4. Hit Publish and share it with your network.

Who should use LinkedIn Pulse?

  • Professionals & thought leaders: Whether you’re a marketer, consultant, or industry expert, Pulse helps you showcase insights and build trust.
  • Business owners & B2B marketers: You can position your brand and attract prospects with well-crafted articles.
  • Job seekers & recruiters: Sharing expertise via Pulse can boost visibility among hiring managers or talent pools.

How is Pulse different from a blog?

  • No extra setup: You don’t need a separate CMS or website—just your LinkedIn profile.
  • Professional distribution: Your article is seen by your professional network—and potentially beyond—in a built‑in format.
  • SEO benefits: LinkedIn has strong domain authority; well-optimized articles may rank high in Google searches.

Tips for writing a great Pulse article

  • Pick a relevant topic: Share insights that matter to your audience—industry trends, how-tos, thought leadership.
  • Craft a strong headline: Make it catchy and clear—people decide whether to read in a split second.
  • Use short paragraphs and formatting: Makes it easier to read—use headings, bullets, images.
  • Optimize for keywords: Use relevant terms that make your article discoverable both on LinkedIn and search engines.
  • Add multimedia: Images, charts, videos—these increase engagement.
  • Include a call-to-action: Tell readers what to do next—comment, share, check out your website.
  • Promote it: Share the link in your feed, email, or other social channels to drive more traffic.

What happened to the old LinkedIn Pulse app?

Back in 2010, Pulse was its own app—an RSS news‑reader and publishing platform. LinkedIn bought it in April 2013 for about $90 million, then phased the standalone app out by the end of 2015. Since then, its article-publishing features have been fully absorbed into LinkedIn.

Best practices 📝

  • Be consistent: Try posting articles regularly—monthly or weekly helps build momentum.
  • Engage with your readers: Reply to comments—it boosts visibility and builds conversation.
  • Timeout posting times: Aim for mornings on weekdays when professionals check LinkedIn.
  • Cross-promote: Share on Twitter, Facebook, or via email to extend your reach.
  • Track performance: Use LinkedIn’s analytics to see who’s reading and how long they stay—then tweak your strategy accordingly.

Bottom line: LinkedIn Pulse isn’t a separate app anymore—it’s the part of LinkedIn where you publish thoughtful, long-form articles to share your ideas. For professionals aiming to build credibility, reach wider networks, and drive engagement, it’s a powerful tool—easy to use and packed with perks. Just pick your topic, write clearly, and hit publish.