Your field guide to navigating the social media wilderness - powered by 18M+ data points and expertise from 1,000+ marketers.
Tuesday, September 30 | 11 am EDT | 4 pm BST | 5 pm CEST
Join PAN and Brandwatch to chat about how generative AI has permanently altered the buyer’s journey. Search engines now answer on your behalf, social platforms suppress outbound links, and dark social hides critical conversations. The result? A brand experience where your message is still being broadcast—but too often, it isn’t getting through.
Whether you’re a CMO, communications leader, or digital strategist, this session will provide actionable insights for strengthening your brand’s signal in a world where attention is mediated, fragmented, and filtered by AI.
Your brand won’t be discovered by accident. It’s time to engineer visibility for the AI era.
Vice President, Marketing
Director, Integrated Marketing
Vice President, Product
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