Your field guide to navigating the social media wilderness - powered by 18M+ data points and expertise from 1,000+ marketers.
Brandwatch’s partnership with Trajaan combines what the world is saying with what the world is searching for across channels, regions, and platforms. Explore search data across Google, Amazon, TikTok, Baidu, and generative AI tools like ChatGPT, then layer in Brandwatch’s social intelligence to spot and understand trends quicker and act with confidence.
Customers can access Trajaan data within Brandwatch Consumer Research, comparing search and social signals in one dashboard to reveal connections and emerging patterns.
Go beyond online conversations and validate or challenge your social insights with real search demand data. Anticipate shifts in your market early and uncover unmet needs and opportunities. Leverage Trajaan’s geo-localized and near -real-time data to respond faster to emerging concerns.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.