On demand webinar

Joining the Dots | Social & Search

Understanding how people pursue information through search engines vs. public media reveals two fundamentally different modes of human behaviour. Although both channels can be used to answer a given question, the motivations, constraints, and psychological environments presented by each diverge sharply. Join us as we interrogate these differences through research and real-world examples, offering lessons and practical opportunities for smarter comms and marketing.

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Featuring

Taylor Dickson

Senior Research Consultant

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