[Webinar] Marketer of 2026 Live

Only 25% of marketers truly understand their audience. Do you? Join us for a candid conversation and discover the tools and skills top marketers are using in 2026.

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On demand webinar

Joining the Dots | Social & Search – London Session

Understanding how people pursue information through search engines vs. public media reveals two fundamentally different modes of human behaviour. Although both channels can be used to answer a given question, the motivations, constraints, and psychological environments presented by each diverge sharply.  Join us as we interrogate these differences through research and real-world examples, offering lessons and practical opportunities for smarter comms and marketing. 

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Featuring

Taylor Dickson

Senior Research Consultant

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.