On demand webinar

Decoding the Intent of Humanity: What Search Reveals About Trust and Desire

May 6, 2026 | 10:45 – 11:45 AM CEST

Every search is a confession. Search data reveals pure, unfiltered customer intent – what people are truly looking for before they post, click, or buy. In this session, Brandwatch shows you how to decode billions of search queries across Google, ChatGPT, and more to finally get the intelligence that matters. Learn how to identify demand right where it originates and how to engage customers exactly where their journey begins.

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Featuring

Matthieu Danielou

VP Product, Trajaan

Maria Bersteneva

Senior Director, Product Marketing

Jamie Bulman

Senior Solutions Consultant

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What you will learn in this webinar:

Why search data is the purest signal of demand
How discovery is evolving across search and AI platforms
How to turn early-stage intent into meaningful customer engagement

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