40% of marketers struggle with multiple data sources. Connect every signal and discover how search, social, media, and AI work together to tell the complete story.
As AI-powered search continues to reshape how people discover information, brands face a new challenge: ensuring they are represented in the answers audiences receive.
In this session, Glenn Frates explores how organizations can move beyond search insights and transform audience signals into a narrative strategy that strengthens visibility across search, social, earned media, and AI-generated experiences.
Through real-world examples, he explains why brands must now compete for attention in a broader ecosystem where AI platforms surface information from a wide range of trusted sources, not just traditional competitors.
Learn how organizations can improve their presence in AI-generated answers by building topical authority, creating audience-focused content, and repurposing stories across multiple channels.
Glenn shares practical strategies for optimizing content for the evolving answer economy, including the use of FAQs, structured content, and multi-channel storytelling to influence discoverability, strengthen brand narratives, and establish your organization as a trusted source in the age of AI search.
VP, North America
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